]This week I spoke with Pat, a Sales Ops director. Pat has a lot on his plate. His sales team had been missing the revenue and margin targets. Operating margin was shrinking drastically. Cost of Sales was at an all-time high. Under their current model, they could not win. The determination had been made to turn the Titanic around in under 2 years.
To say that Pat has a to-do list was an understatement. We decided to focus on his plan to reorganize the structure. With a 250+ person sales team, there are many moving parts.
Structuring the organization requires the right people in the right roles to execute processes. Pat will have to determine the strengths and competencies of his team members.
The roles for the team are clear. Customer feedback has helped them determine what role types provide the right value. Now he has to determine who fits best into these redefined roles.
Properly deploying these resources will ensure he retains his top talent. A poorly executed reorganization can result in lost customers and superstar reps’ resignations.
SBI’s 8th Annual Research Report looks into how top sales orgs are making the transformation. It identifies how leading organizations design appropriate sales org models and determine proper headcount. We offer a workshop to prepare leading sales executives for these major shifts.
Your situation may be a little different than Pat’s. Some sales teams are understaffed. These teams miss opportunities and fall short of revenue goals. A bloated sales team increases costs and hinders profits. Sales organizational models need to be revisited and restructured to keep up with the needs of the customers.
Leading Sales Ops executives have reported similar areas of pain. Here’s what they’re wondering:
- Through which sales channels do our buyers want to engage our sales team? This is the right question to ask. We recommend you ask the buyers. The value of an indirect channel may have increased or decreased in the last 3 years. An online option for transactional sales may fit the bill. They may prefer a specialist, but are willing to engage with a generalist.
- How should we transition from the structure we have today to the structure we need going forward? There are 3 main options for reorganizing the sales team. Rapid build causes pain but is the fastest way to the desired result. Safety build is done in stages. A Pay as you go strategy leverages natural attrition.
- What headcount is needed by role? If you’ve analyzed your buyers’ preferred decision making process, this is easier. With an established customer engagement strategy, you can map out how resources are allotted. Taking your account plan, you can determine what is needed to cover your accounts.
Pat has to reorganize to make his number. There’s a lot on his plate. Identifying the right type and size of a structure is complicated. Designing territories in which resources have the most opportunities takes time. Give your sales structure a Sales Organization Self Assessment. Answer these 9 questions. Determine which areas require additional discovery, and solve for them. Whether you are planning one, or considering one, this tool can be your starting point.