Vince shares valuable lessons learned from his tenure at Heartland that not only relate to the post-COVID recovery but also how you choose to advance your revenue growth journey through any challenging circumstance.
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Core Elements to Build an Iconic Brand
- Top learnings from COVID-19 for revenue growth leaders. minute 3:15
- Creating an agile team to pivot to customer needs. minute 7:28
- How to successfully evolve with the buying process. minute 11:27
- Repackaging current and legacy products to advance deals over the finish line. minute 15:28
- Creating a fully integrated digital experience. minute 17:43
“We’ve pivoted in the last couple of years, and really hard in the last nine months, where there’s not a lot we don’t talk about behind the strategy of the why, how, where, what, when. And we allow them to call their local leaders and ask questions and get people engaged. It’s creating an environment where people seem to buy into how we plan to move to that next step in the business and adding more of those channelized specialties and things without feeling like we’ve taken something away.”