Vince Lombardo, President of US Payments and Payroll Solutions at Heartland Payment Systems, shares learnings from two decades of growth.
On today’s show, we are joined by Vince Lombardo, President of US Payments and Payroll Solutions at Heartland Payment Systems. Over the last two decades, Vince has seen Heartland grow from a startup to a global company with 4,000+ employees and has learned a thing or two along the way.


Vince shares valuable lessons learned from his tenure at Heartland that not only relate to the post-COVID recovery but also how you choose to advance your revenue growth journey through any challenging circumstance.


Click here for the full podcast version of this interview.


Core Elements to Build an Iconic Brand


  1. Top learnings from COVID-19 for revenue growth leaders. minute 3:15
  2. Creating an agile team to pivot to customer needs. minute 7:28
  3. How to successfully evolve with the buying process. minute 11:27
  4. Repackaging current and legacy products to advance deals over the finish line. minute 15:28
  5. Creating a fully integrated digital experience. minute 17:43


“We’ve pivoted in the last couple of years, and really hard in the last nine months, where there’s not a lot we don’t talk about behind the strategy of the why, how, where, what, when. And we allow them to call their local leaders and ask questions and get people engaged. It’s creating an environment where people seem to buy into how we plan to move to that next step in the business and adding more of those channelized specialties and things without feeling like we’ve taken something away.”


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Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.


Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.


Prior to joining SBI in 2009, Matt spent eleven years leading sales and marketing teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.



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