twelve days of lead gen christmas

 

On the first day of Christmas, my LeadGen team sent to me A lead management process to fix my bad leads.

On the second day of Christmas,
my LeadGen team sent to me
Two new demand generation campaigns to generate prospects,
And a lead management process to fix my bad leads.

 

On the third day of Christmas,
my LeadGen team sent to me Three French Lead Generation Representatives to cover EMEA,
Two new demand generation campaigns to generate prospects,
And a lead management process to fix my bad leads

 

On the fourth day of Christmas,
my LeadGen team sent to me
Four outbound calling Demand Generation reps,
Three French Lead Generation Representatives to cover EMEA,
Two new demand generation campaigns to generate prospects,
And a lead management process to fix my bad leads

 

On the fifth day of Christmas,
my LeadGen team sent to me
Five golden high-value content marketing assets,
Four outbound calling Demand Generation reps,
Three French Lead Generation Representatives to cover EMEA,
Two new demand generation campaigns to generate prospects,
And a lead management process to fix my bad leads

 

On the sixth day of Christmas,
my LeadGen team sent to me
Six nurture campaigns a-laying,
Five golden high-value content marketing assets,
Four outbound calling Demand Generation reps,
Three French Lead Generation Representatives to cover EMEA,
Two new demand generation campaigns to generate prospects,
And a lead management process to fix my bad leads

 

On the seventh day of Christmas,
my LeadGen team sent to me
Seven Marketing Qualified Leads a-swimming,
Six nurture campaigns a-laying,
Five golden high-value content marketing assets,
Four outbound calling Demand Generation reps,
Three French Lead Generation Representatives to cover EMEA,
Two new demand generation campaigns to generate prospects,
And a lead management process to fix my bad leads

 

On the eighth day of Christmas,
my LeadGen team sent to me
Eight Lead nurture campaigns a-milking,
Seven Marketing Qualified Leads a-swimming,
Six nurture campaigns a-laying,
Five golden high-value content marketing assets,
Four outbound calling Demand Generation reps,
Three French Lead Generation Representatives to cover EMEA,
Two new demand generation campaigns to generate prospects,
And a lead management process to fix my bad leads.

 

On the ninth day of Christmas,
my LeadGen team sent to me
Nine Regional Sales Manager’s dancing,
Eight Lead nurture campaigns a-milking,
Seven Marketing Qualified Leads a-swimming,
Six nurture campaigns a-laying,
Five golden high-value content marketing assets,
Four outbound calling Demand Generation reps,
Three French Lead Generation Representatives to cover EMEA,
Two new demand generation campaigns to generate prospects,
And a lead management process to fix my bad leads.

 

On the tenth day of Christmas,
my LeadGen team sent to me
Ten marketing qualified leads a-leaping to sales ready leads,
Nine Regional Sales VP’s dancing,
Eight Lead nurture campaigns a-milking,
Seven Marketing Qualified Leads a-swimming,
Six nurture campaigns a-laying,
Five golden high-value content marketing assets,
Four outbound calling Demand Generation reps,
Three French Lead Generation Representatives to cover EMEA,
Two new demand generation campaigns to generate prospects,
And a lead management process to fix my bad leads

 

On the eleventh day of Christmas,
my LeadGen team sent to me
Eleven new opportunities piping into the sales funnel,
Ten marketing qualified leads a-leaping to sales ready leads,
Nine Regional Sales VP’s dancing,
Eight Lead nurture campaigns a-milking,
Seven Marketing Qualified Leads a-swimming,
Six nurture campaigns a-laying,
Five golden high-value content marketing assets,
Four outbound calling Demand Generation reps,
Three French Lead Generation Representatives to cover EMEA,
Two new demand generation campaigns to generate prospects,
And a lead management process to fix my bad leads

 

On the twelfth day of Christmas,
my LeadGen team sent to me
Twelve board of directors drumming,
Eleven new opportunities piping into the sales funnel,
Ten marketing qualified leads a-leaping to sales ready leads,
Nine Regional Sales VP’s dancing,
Eight Lead nurture campaigns a-milking,
Seven Marketing Qualified Leads a-swimming,
Six nurture campaigns a-laying,
Five golden high-value content marketing assets,
Four outbound calling Demand Generation reps,
Three French Lead Generation Representatives to cover EMEA,
Two new demand generation campaigns to generate prospects,
And a lead management process to fix my bad leads.

 

 

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ABOUT THE AUTHOR

Vince Koehler

Help clients drive a strong marketing return on investment.

Prior to SBI, Vince served as the VP of Marketing for Integer and led e-commerce Agency of Record account teams at VML, a full service digital marketing agency. During his tenure, VML became a market leader, growing from 72 to more than 700 employees. Prior to VML, Vince was the President of Propeller Interactive, a digital marketing agency with clients such as Koch & Sprint.

Vince was the primary author of the latest SBI Magazine focused on Revenue attribution. Marketers are always looking for ways to demonstrate that their investments are connected to revenue generation. Attribution modeling is a data-driven approach to measure the monetary impact on lead conversion, opportunity creation, and revenue generation. To see how revenue attribution fits into your overall marketing strategy, download our SBI Magazine Special Issue: Revenue Attribution.

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