Senior Vice President of Sales Operations and Enablement at Frontier Communications demonstrates how to get sales improvement programs adopted in a matrix organization

Today’s topic demonstrates how to get sales improvement programs adopted in a matrix organization. To help illustrate today’s topic we will think through sales enablement within a matrix organization using Frontier Communications as a use case. As a guide for sales enablement leaders to increase revenue per sales head, download our 10th annual workbook, How to Make Your Number in 2017. Turn to page 319 of the PDF.

 

I recently interviewed Ian Petersen, the Senior Vice President of Sales Operations and Enablement at Frontier Communications.  Frontier offers broadband, video, voice bundles for small businesses, and advanced business communications for medium and large businesses in 29 states with approximately 28,000 employees.  Ian is uniquely qualified to speak on this topic with experience in matrix organizations at Sun Microsystems, Oracle and now Frontier.  Watch as Ian demonstrates how to get sales improvement programs adopted in matrix organizations.

 

With limited budget and staff there can be no wasted effort. Ian describes how to align sales enablement goals with the things that people want.  Watch as Ian demonstrates how to build sales enablement programs in a matrix organizations that will “fly off the shelf.” 

 

This topic is so important because large enterprises are investing heavily in sales enablement, yet not realizing the full value. One of the causes of this unfortunate outcome is the matrix organization. The matrix is required in these large enterprises to simply deal with their massive scale but this creates an added level of difficulty for sales enablement leaders.

 

Alignment happens when sales enablement paints the value behind everything that we do.  Ian states, “Paint the value of why we use a CRM system, why we would be changing the way a process works, why a particular training or enablement technique is going to make them incrementally successful. Make them want to adopt it by showing them an alignment to the things that they care about in their driving to their own incomes.”

 

Realizing the full value of sales enablement investments inside an enterprise company requires a unique approach. The level of complexity and added level of difficulty for sales enablement leaders inside a matrix organization requires new skills.

 

If you need more help, download our 10th annual workbook, How to Make Your Number in 2017. To request a workshop with a sales enablement subject matter expert simply sign up for a MySBI account and check the box in your preferences to request a workshop.

 

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ABOUT THE AUTHOR

Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.

 

He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.

 

Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.

 

He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.

 

Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.

 

He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.

 

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