Organizations spend large amounts of money on sales training every year. But are they getting their money’s worth? Sales training is a $70 billion dollar industry. Every sales team should be making their number with that kind of investment in training, right? Not so. Watch as my colleague Drew Kiran and I explain why you first need a comprehensive sales strategy to get the most from your training.


We begin the show by explaining the difference between tactics and strategy. We’ll dive into why sales training is a tactic that must first have a strategy behind it. We’ll also explain why you get the most from training when you have an excellent strategy that is executed brilliantly.


Next, we’ll dive into the different types of training available to today’s sales teams. We’ll review each and determine whether or not they should have a place in your sales strategy. We’ll wrap up the show by giving you the 5 steps you need to take to ensure you have a comprehensive revenue growth strategy in place.


Sales training is only one tactic, one small piece of your sales strategy. But it’s a critical one. Watch as we discuss how to effectively implement and execute sales training. We’ll show you how to ensure you have a solid strategy behind it. Then, and only then, will it be a successful tactic to help you make your number.


Andrew Urteaga

Helps motivate clients to design and implement new sales and marketing strategies so that they stay on track to make their number.

Clients describe Andrew as an industry thought leader. He has deep experience as an executive, having served in multiple positions as a sales leader, with a track record of outstanding performance in F500 companies.


Prior to joining SBI, Andrew held the position of VP of Sales at Avis Budget Group where he was responsible for sales and marketing leadership. He also held a variety of positions with Cintas Corporation, a Fortune 500 multi-national company, including key quota carrying positions in the sales force from sales rep through to executive leadership.


Andrew’s work has included everything from lead generation, campaign planning and sales process to designing complete sales management coaching programs and new compensation plans.

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