Nick Hulse Establishes European Headquarters in London

Dallas, Texas Sales Benchmark Index (SBI), a management consultancy specialising in revenue growth, today announced that Nick Hulse has been named Managing Director – Europe. With more than 20 percent of SBI’s revenue coming from Europe, the firm is bringing executive leadership to the region to lead corporate expansion.


Our official launch in Europe comes after almost a decade of serving the private equity and enterprise business market, and we are delighted to have Nick’s experience and background to lead our European expansion,” said Matt Sharrers, CEO at SBI. “Nick brings to bear a nice combination of operating success and problem solving that, supplemented with his global purview, gives him real global sensitivity.”


With over 30 years in senior sales, marketing and executive leadership positions, Hulse has built a career helping organisations change their growth trajectory. He has driven transformations at start-ups, private equity backed mid-market companies and large international public entities. Most notably, Hulse was the Chief Revenue Officer at Neustar and President at Boingo Wireless.


I am delighted to be joining SBI to build on our existing success here in Europe. We are growing at a rapid rate within this exciting market,” said Hulse. “SBI is already a respected management consultancy for revenue growth overall; we are now poised to become a top B2B sales and marketing consultancy across Europe.”


About SBI


SBI is a management consulting firm comprised of former sales and marketing leaders who spend every minute of every day thinking about one thing: Making Your Number.


SBI uses the benchmarking method to help clients accelerate their rate of revenue growth. Benchmarking allows our clients to leapfrog competitors by getting access to emerging best practices from the top sales and marketing leaders.


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Yasmin Morrison

Brings together marketing and sales teams to achieve growth goals

Yasmin is a B2B marketing and business development leader with over 10 years of corporate and agency experience. Her track record of building profitable marketing programs spans a variety of industries, from professional services to healthcare, advertising, and energy. Prior to SBI, she served as the VP of Marketing for US-Analytics Solutions Group.


Yasmin applies a data-driven approach and wide breadth of knowledge across marketing disciplines. She believes there is no magic tool, trend, or tactic — but there is an optimal mix for every situation. It’s her job to find it. Yasmin is passionate about breaking down silos and leading teams to do their best work.

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