May 4, 2020 | Dallas, TX Sales Benchmark Index (SBI), a management consultancy specializing in revenue growth, today announced that Chethan Sharma has joined the firm as Senior Managing Director and Leader of the Pricing Practice.


Chethan has over two decades of experience in driving revenue/EBITDA growth at private equity owned and corporate businesses working across sectors and geographies.


“It’s an interesting time to join SBI,” said Chethan. “Evaluating, identifying, and creating value using sales and marketing levers takes on new importance in the current crisis whether it be organic or inorganic growth. The new normal beyond the pandemic creates unique revenue challenges and opportunities which SBI is uniquely placed to address with its Revenue Growth Methodology (RGM). I look forward to working with the experienced, creative team at SBI to help our clients with these challenges.”


Scott Gruher, Senior Partner at SBI, noted, “Chethan brings unique perspectives both from his breadth of knowledge in commercial topics and his particular depth in pricing and revenue management. His experience and pragmatic, data-driven approach to client value creation adds more depth and breadth to SBI’s offerings, and we are excited to have Chethan on the team.”


Prior to joining SBI, Chethan was a Senior Managing Director at PwC Strategy& and leader of the Commercial Excellence practice. Prior to PwC, Chethan was a Partner at Roland Berger and at Simon Kucher and Partners in London.


To learn more about Chethan and contact him, visit his bio page.


About Sales Benchmark Index:


SBI is a management consulting firm specializing in sales and marketing that is dedicated to helping you Make Your Number.  SBI is a firm comprised of former sales and marketing senior executives combined with top tier management consultants that use the benchmarking method to help clients accelerate their rate of revenue growth.  SBI provides consulting, insights, research and advisory services, and benchmarking data to private equity clients and enterprise clients across North America and Europe.  Founded in 2006, SBI is headquartered in Dallas, TX.  For more information, please visit:



Yasmin Morrison

Brings together marketing and sales teams to achieve growth goals

Yasmin is a B2B marketing and business development leader with over 10 years of corporate and agency experience. Her track record of building profitable marketing programs spans a variety of industries, from professional services to healthcare, advertising, and energy. Prior to SBI, she served as the VP of Marketing for US-Analytics Solutions Group.


Yasmin applies a data-driven approach and wide breadth of knowledge across marketing disciplines. She believes there is no magic tool, trend, or tactic — but there is an optimal mix for every situation. It’s her job to find it. Yasmin is passionate about breaking down silos and leading teams to do their best work.

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