Dallas, TX – SBI, a go-to-market growth advisory, today announced the official launch of its Commercial Technology Practice. The use of technology continues to drive commercial effectiveness and productivity across B2B organizations, and as a result, is becoming more prominent within companies’ go-to-market strategies. With over 8,000 potential revenue technology (revtech) tools and solutions available today, SBI has developed the Commercial Technology Practice to advise clients on this rapidly changing market and how they can best deploy sales, marketing, and CX technology to accelerate company growth.


Matt Sharrers, CEO of SBI, commented on the new firm capability: “The development of our Commercial Tech Practice represents a major step forward in SBI’s ability to support companies’ go-to-market priorities end-to-end. Commercial technology is fully on the radar of CEOs and commercial executives, with 93% of companies planning to maintain or grow martech budgets in 2022 and 97% planning to maintain or grow sales tech investments.1 Executives are seeking clarity and guidance to navigate the rapidly shifting commercial landscape, and technology is a key area where advice is being sought.”


SBI’s Commercial Technology Practice has already been introduced to clients with an initial set of capabilities, including:


  • Commercial technology strategy and process development
  • Commercial technology questions, decision frameworks, and roadmaps
  • Vendor selection framework and evaluation criteria


SBI will continue to advance the Commercial Technology Practice in the coming months with additional services and solutions via expanded capabilities and intellectual property.


“This is an exciting moment for the firm and one we’ve been monitoring and working on for some time,” said Sharrers. “Technology is a critical component of the revenue growth ecosystem, and we’re excited to support CEOs and commercial executives with their strategic revtech questions and needs.”


About SBI


SBI is a go-to-market growth advisory, offering collaborative consulting forged from serving as strategic implementers who have owned and operated the GTM function at some of the world’s most successful growth companies. Using our proven templates, processes, and playbooks, we help clients quickly move from the right data and insights to give them measurable results in top-line growth. We engage and support you as an extension of your team, both leading and working side-by-side to deliver relatable, practical strategies that work right away and ongoing. Learn more at salesbenchmarkindex.com.


  1. SBI’s 2022 CEO Research Survey (n= 75)

Daniel Korten

Helps companies make their number and grow revenue by using a data-driven approach to solving problems.

Dan joined SBI in 2012 and has mastered many roles within the firm’s Consultant Team. Most recently he became Client Success Manager, where he oversees and ensures project quality, consultant team development and client satisfaction.


Dan is an expert problem solver, which he achieves through data-driven decision making. When advising clients, he incorporates market segmentation, account segmentation, revenue & budget planning, sales organizational strategy and sales operations strategy.


Dan has also deep experience solving multi-functional organizational alignment issues impacting revenue growth. Expertise in private equity due diligence & screening, product strategy, buyer segmentation, demand generation strategy, sales territory optimization and talent strategy round out his broad base of knowledge in problem solving.

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