The most popular B2B marketing articles read by our CMO subscribers the last 30 days.

Keys to Implementing Digital Customer Experience

An in-depth look at different keys to implementing and perfecting the art of the Digital Customer Experience…



What Role Does Your Marketing Team Play in The Revenue Desk?

An emerging best practice in Key Account Management that successful B2B firms are quickly deploying: The “Revenue Desk”…


Establishing a Competitive Advantage Through Brand

Consistently outperforming the competition is a real feat. In this episode of SBI TV, Stephanie Ciccarelli, Co-Founder and Chief Brand Officer for, shares how she used the power of re-branding to do just that…


Major New Advances in Applying Market Intelligence to Revenue Growth

Matt and Marc Osofsky, CEO of Aberdeen, demonstrate the importance of Market Intelligence on this episode of SBI TV…


Why Detailed Account Segmentation is 10x More Valuable than TAM

A look at Account Segmentation as a best practice for any CMO to drive optimal conversions and qualified leads, and explains why the Total Addressable Market (TAM) just isn’t cutting it…



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Randall LaVeau

Leverages the SBI Benchmarking methodology to help companies make the number.

Randall has over 10 years of experience developing scalable sales and marketing programs that range from demand generation to website optimization and sales effectiveness. He has created, coordinated and executed lead generation plans, programs and campaigns for new customer acquisition and existing customer retention. Additionally, Randall developed and managed advanced integrated marketing plans, translating innovative concepts into actionable strategy to enhance brand and product positioning and drive revenue. Randall’s skills include marketing strategy, lead generation, persona development, inside sales team development, sales coaching and sales enablement.

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