The most popular B2B product articles read by our CPO subscribers in the last 30 days.

Is Your Product Leader a Grief Creator or Grief Reliever When It Comes to Annual Planning?

The best Product Leaders are grief relievers. They are on top of the three steps talked about in this article, and they execute the necessary activities to get ready for the annual planning process…

 

Why the Sales and Marketing Functions Need to Care About Product Lifecycle Management (PLM)

Product management is responsible for PLM, but it takes a team effort to be consistently successful.  So how should sales and marketing be involved in the PLM?  And how does caring about it benefit those teams?

 

Why Do Both Product Management and Product Marketing Produce Messaging?

While both Product Management and Product Marketing are essential to a successful launch, Product Marketing is too often an afterthought – poorly resourced with no clear objectives…

 

My Product Portfolio Has Too Many Superstars! (said no CPO, ever)

As you rationalize your product portfolio to save your organization money, you will run up against a tough decision: which products are on the verge of breakout growth, or already produce solid growth? Do you have any tired and grey products, withering away on your price lists?

 

Establishing Interlock between Marketing, Sales, and Product

Jamey Heinze, CMO of iGrafx, shares his insights into how product, marketing, and sales can establish a meaningful interlock. With a unique background in sales, product management, and marketing, Jamey is one of the most capable revenue leaders to speak on this topic…

 

 

RGM Workbook

ABOUT THE AUTHOR

Dan Bernoske

Develops innovative revenue growth solutions and designs the SBI client experience.

Prior to SBI, Dan held business development, sales, and product management leadership positions at several start-up companies, developing Apple iOS platforms and E-Commerce-based social networks. Most notably, Dan was co-founder of Video Lantern, an online video advertising sales and operations firm. He is Six Sigma certified from GE.

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