The most popular B2B, private equity focused articles read by our PE subscribers in the last 30 days.

Benchmarking Marketing Performance for Your Portfolio Companies

From generating awareness to brand advocacy, high-performing marketing teams drive revenue and customer acquisition throughout the customer lifecycle. But how do you measure the success of those investments?

 

 

Leading Indicators of Sales Performance You Can’t Afford Not to Track

Not all performance metrics are created equal. As a Sales Leader, Seller-fill rates, Compensation Cost of Sales, and Cohort-based Sales Rep Productivity should be your most-trusted indicators of performance.

 

10 Metrics to Add to Your Dashboard When Struggling with Portfolio Monitoring and Revenue Optimization

Many firms are looking to build standardized set of plays and benchmarking across their portfolio. When implemented properly, this can provide the companies and the PE firm tremendous value.

 

 

 

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ABOUT THE AUTHOR

Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.

 

Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.

 

Prior joining SBI in 2009, Matt spent eleven years leading sales and marketing team teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.

 

 

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