The most popular B2B, private equity focused articles read by our PE subscribers in the last 30 days.
Benchmarking Marketing Performance for Your Portfolio Companies
From generating awareness to brand advocacy, high-performing marketing teams drive revenue and customer acquisition throughout the customer lifecycle. But how do you measure the success of those investments?
Leading Indicators of Sales Performance You Can’t Afford Not to Track
Not all performance metrics are created equal. As a Sales Leader, Seller-fill rates, Compensation Cost of Sales, and Cohort-based Sales Rep Productivity should be your most-trusted indicators of performance.
10 Metrics to Add to Your Dashboard When Struggling with Portfolio Monitoring and Revenue Optimization
Many firms are looking to build standardized set of plays and benchmarking across their portfolio. When implemented properly, this can provide the companies and the PE firm tremendous value.