Every new product starts with a vision. But that vision can only be fulfilled if it is shared and understood by all key stakeholders. What are the keys to gaining this level of alignment?
The best product in the world can fail if you select the wrong routes to market. You need to drive your team to consider this early in the product development process.
Your customers are loyal when you provide them a Platform. Those same customers pick and choose based on price or spec sheet when you provide them mere point-products. A Platform approach rewards you and your organization with devoted customers with lower CAC and higher CLTV.
To increase our ASP and CLTV, we need to coordinate our product, pricing, and marketing strategies. This means we need to understand the relationships and impact of each on bundling.