SBI's December 2019 CMO Newsletter

The CMO Guide to Data: Why Your Marketing Database Is Broken, and How to Fix It

Hyper targeted advertising with highly personalized content will be table stakes for best in class marketing in 2019, but all your efforts could go to waste if you have bad data. Having a sound data strategy will help prevent wasted marketing spend, improve reporting, and enable campaign optimization. Does your organization have the seven core components of an effective marketing database?

How Marketing Leaders Differentiate Their Brand

As customers’ expectations and needs have shifted so has the role of Marketing leaders to not only acquire customers but to grow and retain them. In 2019, Customer Experience has become imperative to differentiate brands and to grow improve revenue. As a Marketing leader you are the first exposure a customer has to the brand and also the driving force that is the voice of the customer throughout your organization.

Are You A Promotable Marketing Leader?

In today’s growth environment, the likelihood your boss moves up or gets moved out is high. That probable vacancy is a real opportunity for promotion. Do you have what it takes? Are you promotable Marketing Leader?

How Do You Measure Customer Experience?

To transform your Customer Experience, you must first understand where you are, and define what success looks like. Identifying the right metrics will help you align your leadership team on the right activities to reach your goals.