The most popular B2B product articles read by our CPO subscribers in the last 30 days.
UX Isn’t Enough – Why an Integrated CX Strategy Will Help Drive Growth
You are already focused on User Experience to drive product success and adoption. Applying an integrated Customer Experience strategy creates an opportunity for the agile organization to drive growth and customer loyalty…
How Product Launch Execution Can Make or Break Your Forecast
Product Leaders work all year to get ready to launch new products. Next year’s revenue plan hinges on the success of these new products. Make sure you have the right processes and practices in place so that your new product launches as a success…
Coverage Model in an Omnichannel Era
Our CEO, Matt Sharrers, shares all you need to know about the omnichannel era and adjusting your organizational coverage models…
Bad Pricing Will Fail a Product Strategy
Our Pricing Practice Leader, Jacqui Davis, provides us with three questions you need to ask if product revenues are below your expectations…
