The most popular B2B corporate strategy articles read by our CEO subscribers in the last 30 days.

A Sales Enablement Tool for the CEO

CEOs with a “bet-the-company” new product launch cannot afford even the hint of failure. Most CEOs do the basics of launch planning, but many neglect to properly enable their sales force ahead of time. Does your plan address getting the entire sales force ready to sell your new product? This is very different than product training…

 

 

 

Why Most Market Segmentation Studies Fail the CEO

Part of your job as a CEO is to understand what data to leverage to make decisions. But the 133-slide management consultant deck is all too common. How do you know what content is most critical to decision-making?

 

 

Does Your Resource Plan Start at the C-Suite? 

Your resource planning should include capacity, succession planning, and assessments for your team. Find out how the best CEOs think about their talent in the context of strategic initiatives and plans…

 

The Culprit for Your Failed Demand Gen Project Is Likely Poor Execution, Not Poor Design

Many companies pursue projects aimed at motivating early stage buyers to consume their offering. And yet they don’t. Some blame design. Some blame the concept itself. Few blame poor execution. But they should…

 

 

 

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ABOUT THE AUTHOR

Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.

 

Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.

 

Prior joining SBI in 2009, Matt spent eleven years leading sales and marketing team teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.

 

 

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