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March 15, 2019
SBI's February 2019 CMO Newsletter
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Of the myriad marketing roles in today’s workforce, none is more widely misunderstood than field marketing. The bad news is marketers tend to have a blind spot to how they’re perceived in the organization. But the good news is marketers are well-equipped to solve this branding challenge. It’s time to rebrand the field marketing role…
All too often, we hear marketing executives say, “We have the right people, the right agency, the right tools, but we’re not hitting the objectives. Why?” The answer lies in marketing execution…
Marketing leaders tend to focus digital initiatives on one thing: lead generation. So, if you’re like most CMOs, you’re investing a lot of time and energy into your website, marketing automation platform and analytics tools…
The CMO who exclusively focuses on new lead gen is falling behind the market, their competitors, and their peers. Elevate your marketing capability in 2019 by taking ownership of Customer Lifecycle Management…
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