The most popular B2B sales articles read by our CSO subscribers in the last 30 days.

Why You Can’t Get Your Reps to Sell the New Products: The Importance of a Sales Enablement Plan


Your product road map provides validated ideas that deliver real value. It sets your organization up to capture more market share. But having a well-balanced product road map is only half of the equation. The other half of your future success rests upon a flawless sales enablement plan…



Purchase Segmentation – The Key to Revenue Growth

Your goal is to grow faster than the market and your competitors. Make that a reality by aligning the right sales resources against the highest opportunity accounts…


Moving to a New, Hybrid Approach to Business

In this video, Palo Alto Networks’ EVP of Sales discusses how a business can move from a traditional offering and distribution channel into a new, hybrid approach…



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Josh Horstmann

Brings a deep level of experience and insight in helping organizations develop and execute their corporate, sales and marketing strategies.

Josh specializes in helping clients solve demanding sales and marketing challenges through aligning functional strategies within an organization. He has worked with clients in manufacturing, ecommerce, software, financial services and technology sectors.


Recently he helped transform an international services company ‘go to market’ strategy, which included assessing talent, re-organizing the sales force, increasing team productivity, reducing the cost of sale and aligning the marketing and sales strategies.


Josh continues to provide thought leadership to his clients advising them on how to build inside sales teams, develop compensation programs, share best practices on social selling, transform sales organizations, drive demand generation programs and acquire and cultivate talent. Along with this he helps organizations align functional strategies.


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