article | May 29, 2016
SBI’s First Ten Years
Every Sunday morning we will publish a photograph of an SBI’er “in action” which is meant to illustrate how much fun we have working with you.
This project has one purpose: to celebrate you, our clients and followers.
Companies, firms, and fads come and go. But, because of you, SBI, the firm we love, has become a leader and has withstood the test of time. And as a result, smiles have been put on many faces. Thank you.
You can follow the project, and get to know our people, at #SBIFirstTenYears.
Senior consultant Eric Estrella (right) is working with a client’s CEO on implementing Account Based Marketing.
Account Based Marketing is all the rage at the moment, and rightfully so.
Eric helped pioneer the concept by developing key building blocks such as building target account list based on potential spend per account, propensity to buy formulas, share of wallet white space analysis, and account level brand awareness studies.
If you are exploring Account Based Marketing, have Eric come see you, hand him a pen, and put him in front of a white board. You will go from beginner to expert in half the time.