Every Sunday morning we will publish a photograph of an SBI’er “in action” which is meant to illustrate how much fun we have working with you.

 

This project has one purpose: to celebrate you, our clients and followers.

 

Companies, firms, and fads come and go. But, because of you, SBI, the firm we love, has become a leader and has withstood the test of time. And as a result, smiles have been put on many faces. Thank you.

 

You can follow the project, and get to know our people, at #SBIFirstTenYears.

 

SBI

 

Go To Market Strategy can vary by region, business unit, and product.

 

Here, from left to right, Principal Joe DeRosa, Senior Consultant Scott McLeod, and Partner John Staples grab a picture in front of a section of the Berlin Wall.  They were in Germany recently, helping a client craft a region-specific Go To Market strategy.  Are you applying a one-size-fits-all strategy across a business which operates in many different geographies?  This can be a mistake.  One of the inputs into your GTM strategy is Buyer behavior – how the buyers of your products or solutions make purchase decisions.  This can vary by region.  If you’d like help thinking through this for your organization, give one of these guys a call.  They’re available to help you.