Welcome to SBI’s “First Ten Years.” This is a year long photo journalism project commemorating our 10th year in business.

Every Sunday morning we will publish a photograph of an SBI’er “in action” which is meant to illustrate how much fun we have working with you.

 

This project has one purpose: to celebrate you, our clients and followers.

 

Companies, firms, and fads come and go. But, because of you, SBI, the firm we love, has become a leader and has withstood the test of time. And as a result, smiles have been put on many faces. Thank you.

 

You can follow the project, and get to know our people, at #SBIFirstTenYears.

 

Sales and Marketing SLA

 

Sales and Marketing Alignment – The Holy Grail

 

Sales says “these leads from marketing are no good.”  Marketing says “those salespeople don’t follow-up on the leads we send.”  And round and round we go, since the world was young.  There is an answer.  It’s called a Service Level Agreement, or SLA.  An SLA governs lead terminology, lead handling, follow-up requirements, and even revenue attribution.   Sales and Marketing work best when leadership collaborates to create and enforce a SLA.  Here Senior Consultant Steve Loftness works with a client in the enterprise space to craft such an SLA.  If you have questions, or would like to try to do this on your own, give Steve a call.  He can help you with a roadmap.