The most popular B2B marketing articles read by our CMO subscribers the last 30 days.

How to Implement and Utilize an ABM Program to Maximize Potential

Chief Evangelist and Co-Founder delves into the topic of ABM to help CMOs capture and implement this emerging best practice…

 

 

Creating Interlock Between Sales and Marketing

SVP of Global Sales for Armor Cloud Security details how to start creating interlock between the sales and marketing teams…

 

Keeping Your Company’s Brand Consistent and Accurate When It Counts

Keeping your brand consistent is a key factor in success. It is critical that your sales team keeps your brand image and messaging consistent throughout the sale process…

 

How Does Your Buyer Strategy Change When Applying It to Customers vs. Prospects?

The best way to sell to prospects is not to treat them the same way you treat your customers—instead develop a customized and tailored message that aligns with their specific concerns…

 

Design Thinking, Empathy, and the Ideal Customer Experience Design

Including customers in the design process automatically helps seed the market through awareness and references. It provides insight to competitive differentiation, value propositions, and product messaging. And finally, it strengthens the brand loyalty of your product and your business…

 

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