The most popular B2B product articles read by our CPO subscribers in the last 30 days.
A Product Platform Empowers Your Organization and Unlocks Customer Value
A Platform approach rewards you and your organization with devoted customers with lower Customer Acquisition Costs (CAC) and higher Customer Lifetime Values (CLTV)…
Product Leaders: Influence the Revenue Planning Process to Showcase Your Value
To get ahead of the blame game and highlight the true value of your organization, influence the annual revenue plan. Clearly articulate how and where your products drive value to change the conversation…
Is Your Product Leader a Grief Creator or Grief Reliever When It Comes to Annual Planning?
The best Product Leaders are grief relievers. They are on top of the three steps talked about in this article, and they execute the necessary activities to get ready for the annual planning process…
Why Effective Quota Setting Is Different for a Services Company Than a Product Company
Setting quotas for products or services will lead to the next step in your planning for 2019 – evaluating compensation plans. Leading the charge in Quota setting and sales compensation evaluation is essential for successful Sales Ops leaders…
How to Know When to Make the Tough Call and Sunset a Product
Sunsetting a product is one of the toughest calls a Product Leader can make. Doing this in an objective way is critical. The best Product Leaders know when to make this call and how to sunset a product effectively…
