The most popular B2B marketing articles read by our CMO subscribers the last 30 days.

The Importance of B2B Reputation Management

Greg Clark, the Chief Marketing Officer for Caliber Collision Centers demonstrates customer reputation and management…



Why Most Marketing Generated Personas Fail with the Sales Force

A large portion of your marketing content budget is being wasted on content that sales reps does not use. This doesn’t have to be the case. SBI has worked with hundreds of clients that have this issue…


The CMO’s Key to Return on Marketing Investment: Persona Driven Lead Generation

As the CMO, you are hearing from your Sales Team about your lead generation capability. And it isn’t great. The leads you generate aren’t real prospects, are of low quality, and are lacking complete information. Read further to unlock Return on Marketing Investment with persona driven lead generation…


When the CMO Is the CEO Successor

Never has the CMO role been in such a position of influence and authority of a company. With the average tenure of a CMO falling by more than 20% in the last 5 years, it’s obvious the traditional CMO will not survive…


What Role Does Field Marketing and Field Sales Talent Play in Enterprise Valuation?

How well an organization executes on both strategies should play a critical role in a private equity firm’s valuation of that enterprise. Read on for key inputs to your models and best practices to add to the consideration set in diligence…



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Randall LaVeau

Leverages the SBI Benchmarking methodology to help companies make the number.

Randall has over 10 years of experience developing scalable sales and marketing programs that range from demand generation to website optimization and sales effectiveness. He has created, coordinated and executed lead generation plans, programs and campaigns for new customer acquisition and existing customer retention. Additionally, Randall developed and managed advanced integrated marketing plans, translating innovative concepts into actionable strategy to enhance brand and product positioning and drive revenue. Randall’s skills include marketing strategy, lead generation, persona development, inside sales team development, sales coaching and sales enablement.

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