SBI's September 2018 CMO Newsletter

Greg Clark, the Chief Marketing Officer for Caliber Collision Centers demonstrates customer reputation and management…

A large portion of your marketing content budget is being wasted on content that sales reps does not use. This doesn’t have to be the case. SBI has worked with hundreds of clients that have this issue…

As the CMO, you are hearing from your Sales Team about your lead generation capability. And it isn’t great. The leads you generate aren’t real prospects, are of low quality, and are lacking complete information. Read further to unlock Return on Marketing Investment with persona driven lead generation…

Never has the CMO role been in such a position of influence and authority of a company. With the average tenure of a CMO falling by more than 20% in the last 5 years, it’s obvious the traditional CMO will not survive…

How well an organization executes on both strategies should play a critical role in a private equity firm’s valuation of that enterprise. Read on for key inputs to your models and best practices to add to the consideration set in diligence…