The most popular B2B product articles read by our CPO subscribers in the last 30 days.
Taking a New Product to Market
What Successful Product Leaders Do to Boost Profits
Follow the three steps in this article to create a profitable product road map. Winning product teams treat each product investment as a business…
Discounting – the Weak Link in Your Pricing Strategy for the Indirect Channel
We have found that the indirect channel can be a valuable asset if managed appropriately. It can enable firms to scale quickly and gain access to markets that might otherwise be costly and challenging to enter into…
3 Pricing Program Initiatives to Continue Monetization in 2019
Are you considering pursuing new pricing initiatives to set yourself up for a successful 2019? To truly differentiate yourself in the market, top companies think about how they can continue to monetize their customer base…
What Are the Business Models Needed to Justify a New Product That Grows Revenue?
Have you ever launched a new product, and everything went according to plan…except that the revenue impact was not what you had projected? If you’ve been a product leader long enough, this has almost certainly happened to you. But why?
