The most popular B2B product articles read by our CPO subscribers in the last 30 days.

Taking a New Product to Market

Christopher Bray, the Senior Vice President and GM for Cylance, details how to take a new product to market…

 

What Successful Product Leaders Do to Boost Profits

Follow the three steps in this article to create a profitable product road map. Winning product teams treat each product investment as a business…

 

Discounting – the Weak Link in Your Pricing Strategy for the Indirect Channel

We have found that the indirect channel can be a valuable asset if managed appropriately. It can enable firms to scale quickly and gain access to markets that might otherwise be costly and challenging to enter into…

 

3 Pricing Program Initiatives to Continue Monetization in 2019

Are you considering pursuing new pricing initiatives to set yourself up for a successful 2019? To truly differentiate yourself in the market, top companies think about how they can continue to monetize their customer base…

 

What Are the Business Models Needed to Justify a New Product That Grows Revenue?

Have you ever launched a new product, and everything went according to plan…except that the revenue impact was not what you had projected? If you’ve been a product leader long enough, this has almost certainly happened to you. But why?

 

 

RGM Workbook

ABOUT THE AUTHOR

Dan Bernoske

Develops innovative revenue growth solutions and designs the SBI client experience.

Prior to SBI, Dan held business development, sales, and product management leadership positions at several start-up companies, developing Apple iOS platforms and E-Commerce-based social networks. Most notably, Dan was co-founder of Video Lantern, an online video advertising sales and operations firm. He is Six Sigma certified from GE.

Read full bio >