Speakers: Tracy Cote | Greg Alexander, SBI








How can you make your company a great company to sell for? I recently spoke with Tracy Cote, the SVP of Human Resources at Genesys about how she attracts and retains top sales talent. You can listen here. Genesys is an enterprise software company that is the number one provider of omni-channel solutions and contact center solutions. They were also recently featured on SBI’s list of the 10 best companies to sell for.


During the interview, Tracy will answer questions such as:


  • Why would a sales rep want to work for a company like Genesys?
  • How can you ensure your compensation plan is competitive?
  • What investments should organizations make to support their sales talent?
  • How can you make your company easy to buy from, and easy to sell for?
  • How should HR approach strategic alignment across the organization?


In today’s B2B sales world, oftentimes the job candidate has the advantage. This makes it difficult to attract top sales talent. Listen as Tracy explains how to become a great company to sell for. If you aren’t, you will end up settling for less than stellar talent. And will miss your revenue growth objectives.


Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.


He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.


Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.


He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.


Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.


He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.




Transforming the Sales Organization inside Fortune 500 Companies

Greg Alexander and John Gleason, Chief Sales Officer of Ryder, talk about the unique challenges of transforming a sales team inside of very large enterprises.


A Better Way to Structure Your Sales Force

Greg Alexander and Tony Capucille, Chief Sales Officer at Heartland Payment Systems, discuss the pros and cons of the 7 B2B sales organizational models.


Build a team of A Players Inside the Sales Organization

Greg Alexander and Todd Cione, Chief Revenue Officer at Rackspace, talk about hiring, onboarding, and developing exceptional sales talent.




Fill Every Role on Your Team with an A Player

In this article, Greg Alexander makes the case for applying the TopGrading methodology to the sales team, and outlines how to do so.


What CEOs Need to Know About Their Marketing Strategies

In this article, Greg Alexander and Rashid Skaf, CEO of AMX, discuss the role the CEO plays in crafting a company’s marketing strategy.


What CEOs are Looking for in a Sales Leader

In this article, Greg Alexander and George Norton, leader of Heidrick & Struggles Chief Sales Officer practice, discuss what CEOs need in the chief sales officer role.

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