Tactics vs. Strategy: How to Uncover the Difference and Why it Matters


Most companies would answer yes, but in reality many confuse the two. To combat this problem, we explored the topic in detail on a recent podcast. Click here to listen now.


As we move into 2016, there has been a renewed emphasis on strategy over tactics. During today’s episode we will help you understand how to assess your organization. And more importantly, how to determine if your company is in position to make your number.


We will use SBI’s 2×2 grid to explain:


  • The definition of strategy vs. tactics.
  • How to be efficient at tactics, and effective at strategy.
  • How to thrive, and execute your plan brilliantly.


At the end of the episode, you will have an easy way to evaluate where your organization stands. Are tactics masquerading as a strategy? Or are your tactics and strategy interrelated as they should be? Ultimately, you cannot expect to make your number without being strategically aligned. Our 2×2 grid is a great place to get started. We’ll walk you through how to use it step by step here.


Dan Perry

Intensely focused on helping sales and marketing leaders in B2B companies make their numbers at SBI.

Dan approaches the idea of making your number from a unique perspective. Like many SBI leaders, he has walked a mile in your shoes. He comes from the industry side and has had to make his number to be successful. Perhaps this is why it’s wise to rely on SBI’s evidence-based methodologies. Though SBI is certainly an execution-based firm, Dan only implements strategies and solutions for his clients after they have been verified with before-and-after data. This leads to adoption of sales programs in the field, rather than shelf-ware.

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