You have a strategy in place, but is it getting executed? In order to hit your revenue growth goal you must make sure you are connecting your strategy with execution. We recently spoke with Kermit Randa, the CEO of PeopleAdmin. Watch to understand how he cascades his corporate strategy throughout the entire organization.


Kermit will begin the show by explaining the concept of hierarchy of objectives. He’ll explain how he ties it back to their core values, and sets up very key tactical outcomes right down to the individual contributor. He’ll also discuss the challenges of taking executive level KPIs and making them relevant to all. And he’ll explain how he selects the most import goals for the organization. Essentially, how does he determine what is going to move the company forward, and move the needle with their customers?


In the second segment, Kermit will dive into the topic of communication. What is the cadence necessary to execute his corporate strategy? He’ll explain his concept of a corporate game plan and how he has rolled this out at PeopleAdmin. Next, he’ll discuss how he maintains an agile strategic planning process to adapt to the changing marketplace. And how he incorporates all types of critical feedback, and ensures that all functions inside the organization are in strategic alignment.


We will wrap up the show with key insights for other CEOs. Watch as Kermit discusses three actions CEOs can take immediately to connect their corporate strategy to execution. He’ll walk our audience through his strategic planning process, and explain how he executes his strategy to make his number.



Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.


He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.


Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.


He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.


Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.


He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.




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