On this week’s SBI Insider Video Podcast we discuss strategic alignment. Specifically, how internal, and external alignment is the key to increasing the probability of making your number.

 

My colleague George de los Reyes and I discuss the impact that strategic alignment has on making your number.

 

The CEO is the primary driver of alignment. George and Matt discuss the level of effort and the regular cadence required to achieve a true interlock. Watch as we discuss the need to drive alignment from the top.

 

It’s difficult to grow revenue faster than your industry’s growth rate and faster than your competitors. Leverage the How to Make Your Number in 2018 Workbook to access a revenue growth methodology to hit your number quarter after quarter, and year after year.

 

In the first section, we discuss the importance of internal cross-functional alignment. This is where your internal functions of corporate, product, marketing and sales are aligned and interlocked. This involves a concerted effort by each functional leader to get and stay in alignment.

 

The middle section reviews the importance of aligning to the external market. Where changes in the market are captured and leveraged in real-time.

 

Finally, the third section focuses on driving alignment from the top through the CEO. Ultimately, having strategies is not enough. The strategies must also be in alignment across the board. Watch as we discuss the increased probability of making your number with aligned strategies.

 

Have expectations gone up and left you wondering if you can make your number? Here is an interactive tool that will help you understand if you have a chance at success. Take the Revenue Growth Diagnostic test and rate yourself against SBI’s sales and marketing strategy to find out if:

  • Your revenue goal is realistic
  • You will earn your bonus
  • You will keep your job

 

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ABOUT THE AUTHOR

Matt Sharrers

Studies and works with the top 1% of B2B sales and marketing leaders who generate above average revenue growth for their companies.

Matt is arguably one of the industry’s most connected, and physically fit, sales leaders. He “lives in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. Because of Matt’s unique access to the best sales talent, private equity investors tend to turn to him first when they need to hire remarkable leaders to unlock trapped growth inside of their portfolio companies. Matt’s recent engagements include work commissioned by private equity leaders Permira, TPG, Bain Capital and Hellman & Friedman.

 

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