Vice President of Sales and Marketing at Comcast NBC Universal demonstrates how to build high performance sales cultures where sales talent thrives.

Today in this post we will demonstrate how to build high performance sales cultures where sales talent thrives. It’s difficult to grow revenue faster than your industry’s growth rate and faster than your competitors. The Revenue Growth Diagnostic interactive tool will help you determine if you are likely or unlikely to make your number.


I recently interviewed Vicky Oxley, Regional Vice President of Sales and Marketing at Comcast NBC Universal. Vicky leads the West Region for the nation’s largest TV, high speed internet and voice provider for residential and business customers. Vicky demonstrates how to build high performance sales cultures where sales talent thrives.


“Leadership as a team sport” is how Vicky describes setting the right sales culture.  While there is a captain, there must also be a team working together or no one scores the winning goal.  The sales team needs to work, learn, and win together.  Watch as Greg and Vicky discuss the impact of a lone wolf sales culture and why leadership is a team sport.


A sales force made up of lone wolves can be attractive as they are low maintenance and put up big numbers.  However, they can get too mercenary and competitive internally.  With leadership as a team sport, the competitive battle shifts external, not internal.


Why this topic? Peter Drucker famously said “Culture eats strategy for breakfast” and nowhere else is this truer than in sales organizations. Yet, unfortunately, many sales leaders neglect investing in the culture of the sales department and this results to poor performance. This episode hopes to help prevent this from happening to you.


Vicky describes the sales culture she has created to help talent thrive. We begin the discussion with an overview of the Comcast corporate and the specific sales culture. Watch as Vicky demonstrates creating a customer experience culture that results the best possible customer interactions.


In the second segment of the show Vicky describes key leadership positions and the process for sourcing the right talent. Greg and Vicky discuss how to identify future leaders for development and succession planning. 


Have expectations gone up and left you wondering if you can make your number? Here is an interactive tool that will help you understand if you have a chance at success. Take the Revenue Growth Diagnostic test and rate yourself against SBI’s sales and marketing strategy to find out if:

  • Your revenue goal is realistic
  • You will earn your bonus
  • You will keep your job





Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.


He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.


Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.


He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.


Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.


He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.




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