How executive leadership teams stay on top of the expectations treadmill.

How to Make Your Number in 2016 Workbook


Revenue growth trumps profits. And there’s no time to waste when it comes to revenue growth. Slow and steady no longer suffices. To access a guide to emerging best practices from world-class growth leaders, download our 10th annual workbook, How to Make Your Number in 2017. Turn to pages 25 – 32 of the PDF to review the trends driving interest in a Revenue Growth Methodology.  


Intensifying pressure to meet aggressive revenue growth goals has led many top executives to put a Revenue Growth Methodology into place. This management method leverages emerging best practices that enable leadership teams to increase the rate of revenue growth faster than their competitors and their industry. 


Of course, revenue growth is not a new goal. Executive leaders are charged with creating value for shareholders. And the key to higher valuation for shareholders is revenue growth. What is different now, though, is the trend driving the continued rise of expectations. Investors in successful companies expect the growth to continue forever. A decrease in growth, no matter how small, can result in a large decrease in market value. 


Newly appointed executive leadership teams often experience low expectations at the outset, with much room for improvement. But that scenario does not last long. Once signs of success are visible, investors push expectations ever higher. Executives who rely on herculean feats may exceed expectations in the short run but that’s not a sustainable growth strategy. 


Instead, a Revenue Growth Methodology helps executive leaders surmount the challenges of the expectations treadmill and deliver consistent, long-term performance and growth. In particular, the Revenue Growth Methodology helps executive leadership teams pave the way to new sources of revenue growth. This management method focuses on revenue growth, not profit optimization, because at the end of the day markets, public and private, place a higher value on revenue growth than profit optimization. 


To explore emerging best practices from world-class growth leaders, download our 10th annual workbook, How to Make Your Number in 2017. It contains exercises designed to bring next year’s operating plan for the marketing department into strategic alignment with corporate, product, and sales functions. To request a workshop with an expert simply sign up for a MySBI account and check the box in your preferences to request a workshop.

Make Your Number in 2017 - Special Strategic Planning Issue

Discover how a successful Revenue Growth Methodology will see increased productivity and higher standards in your organization using our 10th annual workbook.


John Staples

Leads teams of highly qualified experts, all relentless in their pursuit of helping you make your number.

John is the global leader of SBI’s account management business unit. As such, he and his team help clients across 19 verticals drive top line growth and operational efficiency in sales and marketing.


John’s marketing, sales and product expertise span a multichannel strategic approach. He has an unyielding focus on strategic and key account development, which enables strategic alignment between all functional team members in order to reduce acquisition cost and increase lifetime value.


His broad experience in sales, marketing, product and engineering allows him to bring a unique problem solving approach to his team and clients. As he has discovered through decades of experience, clients are often distracted by the symptoms of a larger problem and overlook the root cause of it.


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