Revenue growth trumps profits. And there’s no time to waste when it comes to revenue growth. Slow and steady no longer suffices. It’s difficult to grow revenue faster than your industry’s growth rate and faster than your competitors. The Revenue Growth Diagnostic interactive tool will help you determine if you are likely or unlikely to make your number.
Intensifying pressure to meet aggressive revenue growth goals has led many top executives to put a Revenue Growth Methodology into place. This management method leverages emerging best practices that enable leadership teams to increase the rate of revenue growth faster than their competitors and their industry.
Of course, revenue growth is not a new goal. Executive leaders are charged with creating value for shareholders. And the key to higher valuation for shareholders is revenue growth. What is different now, though, is the trend driving the continued rise of expectations. Investors in successful companies expect the growth to continue forever. A decrease in growth, no matter how small, can result in a large decrease in market value.
Newly appointed executive leadership teams often experience low expectations at the outset, with much room for improvement. But that scenario does not last long. Once signs of success are visible, investors push expectations ever higher. Executives who rely on herculean feats may exceed expectations in the short run but that’s not a sustainable growth strategy.
Instead, a Revenue Growth Methodology helps executive leaders surmount the challenges of the expectations treadmill and deliver consistent, long-term performance and growth. In particular, the Revenue Growth Methodology helps executive leadership teams pave the way to new sources of revenue growth. This management method focuses on revenue growth, not profit optimization, because at the end of the day markets, public and private, place a higher value on revenue growth than profit optimization.
Have expectations gone up and left you wondering if you can make your number? Here is an interactive tool that will help you understand if you have a chance at success. Take the Revenue Growth Diagnostic test and rate yourself against SBI’s sales and marketing strategy to find out if:
- Your revenue goal is realistic
- You will earn your bonus
- You will keep your job
Make Your Number in 2017 - Special Strategic Planning Issue
Discover how a successful Revenue Growth Methodology will see increased productivity and higher standards in your organization using our 10th annual workbook.