Speakers: Kermit Randa | Greg Alexander, SBI



As CEO, you must connect your corporate strategy with execution. If the execution of your strategy doesn’t happen, you won’t make your number. We recently discussed how to do this with Kermit Randa, the CEO of PeopleAdmin. PeopleAdmin is a software company that helps education and government agencies streamline the hiring and talent management processes.


During the show, Kermit explains how he cascades his strategy from the CEO chair to the front line. He will discuss topics such as:  


  • The concept of the hierarchy of objectives.
  • How to take executive level KPIs and make them relevant to all employees.
  • The communication cadence necessary to execute the corporate strategy.
  • How to keep the strategic planning process agile in order to adapt to changing market conditions.
  • How to ensure functional leaders are not operating in silos and remain in alignment.
  • How to reallocate resources when initiatives fail.


Kermit will wrap up the conversation by spelling out the 3 actions CEO’s can take immediately. Listen to his insights in order to ensure your corporate strategy is being properly executed. This execution is vital to your revenue growth, and cannot be ignored.



Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.


He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.


Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.


He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.


Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.


He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.




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