My colleague, Drew Kiran, and I address this issue on our newest podcast. You can listen here. During the show, we’ll review the recently released blog post, “5 Keys to Success in Your First 90 Days as VP of Sales at a Start-Up.”  


The article states there are 5 keys to success for newly appointed sales leaders. We’ll give our take on why we think they missed the mark on several important areas. We’ll discuss:


  • Why it takes much more than only “the right people” to succeed.
  • Why you need more than just a series of tactics to be successful.
  • How to build a sales strategy at your new organization.
  • What to do after your first 90 days.


The average tenure of a new sales leader is only 19 months. No other member of the executive team fails as often as sales leaders. It’s a tough realty for you, the new head of sales, to face. Listen here to understand what you need to do. We’ll help you avoid a similar fate in your new sales leader role.


Andrew Urteaga

Helps motivate clients to design and implement new sales and marketing strategies so that they stay on track to make their number.

Clients describe Andrew as an industry thought leader. He has deep experience as an executive, having served in multiple positions as a sales leader, with a track record of outstanding performance in F500 companies.


Prior to joining SBI, Andrew held the position of VP of Sales at Avis Budget Group where he was responsible for sales and marketing leadership. He also held a variety of positions with Cintas Corporation, a Fortune 500 multi-national company, including key quota carrying positions in the sales force from sales rep through to executive leadership.


Andrew’s work has included everything from lead generation, campaign planning and sales process to designing complete sales management coaching programs and new compensation plans.

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