Grant Dismore, EVP and Chief Strategy Officer at Interstate Batteries, joins us to discuss evolving trends in buyer behaviors.

Consumer behaviors have changed drastically over the past year, with a significant rise in ecommerce. As the supply chain is being disrupted across industries, businesses are reimagining how to go to market, generate demand, and serve customers.


On today’s show, Grant Dismore, EVP and Chief Strategy Officer at Interstate Batteries, joins SBI Managing Director Tony Erickson to discuss the macro trends that are forcing B2B and B2C companies to adapt or die.


Click here for the full podcast version of this interview.


How Market Leaders Are Reimagining Online Experiences


  1. Temporary changes in buying behavior or a new awakening in purchase standards? minute 4:01
  2. Creating demand while detached from the supply chain. minute 9:03
  3. Determining pricing in a continually changing environment. minute 13:30


Skip to minute 1:49 to hear Grant discuss new norms created by the digital marketplace:


“Digital really is enabling new competitors that leverage new business models and really change the basis of competition, Tony. If you just think about this today the mindset of instant gratification when we order something, any kind of home goods gets delivered to our door sometimes the same day or in most instances the next day… That mindset of instant gratification is absolutely bleeding into the workplace now.”



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Tony Erickson

Helps clients outpace the competition.

As a Managing Director at SBI, Tony works with CEO’s enabling their companies to outpace the competition. He helps CEOs and their executive teams solve one big problem: as leaders, how do they exceed industry growth rates and capture share from the competition? For twenty years, Tony gained experience in consulting, business operations, sales, marketing, and general management. Prior to SBI, he worked with marquis technology companies focused on consulting and outsourcing; IBM, HP, Accenture, where he held a variety of leadership positions. At those companies, his successes included delivering a record sales performance of $935M, double-digit growth of a $350M P&L and building the fastest growing industry for two consecutive years.


Three years ago, Tony shifted his focus to smaller companies. With SBI, he has consulted with several Private Equity backed companies and served as Chief Operating Officer at a tech-enabled services firm focused on energy management and sustainability.


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