The Impact of Brand Awareness

Nothing drives CEOs crazy like hearing a marketer tout brand awareness. But elite executives and sales leaders know the difference. Without strong brand awareness, your company is left fighting for scraps. Download our Special Issue: Revenue Attribution.

Brand awareness gets you a seat at the table in competitive deals. It is the rising tide that lifts all marketing assets. One sales leader recently lamented, “We are always late to the deal. We need to get our name out there.” While the value of a great brand can be hard to attribute, its impact on revenue is crystal clear. Just ask IBM, Xerox, or Goldman Sachs.

It’s difficult to grow revenue faster than your industry’s growth rate and faster than your competitors. Leverage the How to Make Your Number in 2018  to access a revenue growth methodology to hit your number quarter after quarter, and year after year. 

Modern marketing organizations operate as revenue centers, not cost centers. CEOs at top-performing companies utilize revenue attribution to understand which activities produce revenue bookings. Revenue attribution models give executives a clear line of sight from the corporate strategy through customer touch-points in the company’s product, marketing, and sales strategies.

Have expectations gone up and left you wondering if you can make your number? Here is a tool that will help you understand if you have a chance at success. Take the Revenue Growth Diagnostic test and rate yourself against SBI’s sales and marketing strategy to find out if:

• Your revenue goal is realistic
• You will earn your bonus
• You will keep your job