podcast | July 25, 2016
The Impact of Brand Positioning on Revenue Growth
Customers and prospects can have a hard time articulating their problems. And they often struggle to understand the real cost of maintaining the status quo. As a marketing leader, you must be able to inspire customers to go from the current problematic situation to an opportunity-filled future. We recently spoke with Kay Kienast, a seasoned marketing executive about this topic. Listen as she walks our audience through how she approaches brand positioning.
During the interview, Kay will answer questions such as:
To achieve revenue growth faster than the market, marketing leaders must help shape how their buyers think. They must help them evaluate their issues, quantify their pain, evaluate options and select a solution. To help, listen as Kay discusses branding positioning and messaging. Leverage the How to Make Your Number in 2018 to access a revenue growth methodology to hit your number quarter after quarter, and year after year.