article | January 14, 2015
The Truth About Producing Quality Content
Could the content you produce be more engaging or more effective? The truth is that simply creating content is not enough. What you need is high-quality content that competitors cannot match. The first step is to evaluate content quality which may be easier said than done.
We’ve learned that –
Marketing professionals have to evolve quickly. We believe that the process starts with putting the right analytics in place.
How Is Your Content Performing?
Use our Content Grader to improve the quality and performance of your content. This will help you master techniques such as:
After publishing, SBI’s multi-dimensional tool will reveal how effective the content has been in terms of CTA Conversion rates, social shares and total impressions across the web.
Quality in Content Strategy
Don’t forget that there is a larger concept within the idea of quality, however.
Even the highest quality content doesn’t exist in a vacuum. You set up content for failure, when it conflicts with corporate strategy or is pushed down the wrong channel.
It’s mission critical to understand how each piece of the puzzle fits within the content strategy. To get the right messages in the right places, you must be able to answer questions like:
We can help get your marketing team on board using the SBI’s Content Marketing Execution Kit. The kit will get the parts of your strategy moving in the right direction.
Producing high-quality content is within your reach. Evaluate your content engagement rates make sure each piece strengthens your larger strategy.
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