video |
November 8, 2020 | 2 min read
The Winning Strategies of UC&C Market Leaders
By: Matt Sharrers
With the global shift to working from home, UC&C companies have witnessed a record amount of demand for their tools and services to carry on productivity away from the office. However, how are market leaders positioning themselves to be set up for success in 2021?
On today’s show, Gregg Blatt, SBI Managing Director, joins us to share what UC&C market leaders are doing differently to outpace competitors.
Click here for the full podcast version of this interview.
Skip to minute 8:56 to hear Gregg emphasize the importance of agility:
“What we’re seeing from the accelerators or the market leaders is, A, they’re retooling their enablement to address this virtual mode. That’s drastic and it’s happening with speed… Second is they’re looking at their product suite and figuring out how to accelerate the integration of the components… When you look at an observer, they may continue down the path of developing a product that may take maybe out five, six, eight quarters. When you look at the market leader, they’re wiping that out and going and buying something. And we just recently saw a situation where there was a company that was building a collaboration product. They stopped building it and went and bought one and integrated it into their suite and they did that in 60 days.”
Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.
Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.
Prior to joining SBI in 2009, Matt spent eleven years leading sales and marketing teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.
Read full bio >
Sales leaders are all inundated with a significant amount of data. The ability to draw insights from...
While every industry has been impacted by the ongoing pandemic, private equity professionals have ha...
Nearing the end of 2020, less than a dozen market-leading CEOs gathered for SBI’s fall Advisor...
For market-leading software companies, the changing economic conditions have had a positive effect o...
Over the past several months, SBI’s latest research has unpacked how market-leading CEOs have ...
If you are reading this article and you work in the B2B space, you have most likely been inundated w...
Brand Experience and Brand Promise often get grouped into one category when considering how buyers i...
With more and more possibilities available to the online consumer, the desire for self-serve options...
SBI TV episodes bring you Sales and Marketing insights from B2B industry thought leaders and growth experts, on topics like product, pricing, customer experience and success, and go to market. Catch up on new and previous episodes here.