Brad Christian, Chief Customer Officer of Market Force, challenges this approach.
In this interview segment, Brad unpacks why using a third party is not only more effective but typically more cost-effective.
Click here for the podcast version of the full interview.
Third-Party Perspectives on Customer Experience
- How to gain a competitive edge by looking outside your industry minute 4:35
- Why third-party data insights almost always surprise seasoned executives minute 6:03
- What are those who are winning in customer experience doing differently? minute 8:19
See more of Brad’s interviews here: