Click here for the podcast version of the full interview.
Third-Party Perspectives on Customer Experience
- How third parties can help optimize the customer experience. minute 4:35
- Brad provides the best practices achieved by third party services. minute 6:26
- What are those who are winning in customer experience doing differently? minute 8:19
Skip to minute 5:00 to hear Brad address how hiring a third-party service can provide valuable insight into your business:
“Usually, the investment with a third party, like Market Force, is going to be less than had you gone and done everything on your own. Again, you run the risk of perhaps not having the best thinking, because you’ve just got one myopic view of that experience, and that brand…”
See more of Brads interview here: