In this segment, Brad Christian, Chief Customer Officer of Market Force, joins us to discuss how third parties can contribute to customer experience.
One of the most significant mistakes B2B companies can make is not utilizing third-parties to help manage their customer experience platforms. An expert in the customer success industry joins us to discuss the benefit of having a third-party perspective.


In this segment, Brad Christian, Chief Customer Officer of Market Force, shares the advantages that come from outside sources.


Click here for the podcast version of the full interview.


Third-Party Perspectives on Customer Experience


  • How third parties can help optimize the customer experience. minute 4:35


  • Brad provides the best practices achieved by third party services. minute 6:26


  • What are those who are winning in customer experience doing differently? minute 8:19


Skip to minute 5:00 to hear Brad address how hiring a third-party service can provide valuable insight into your business:


“Usually, the investment with a third party, like Market Force, is going to be less than had you gone and done everything on your own. Again, you run the risk of perhaps not having the best thinking, because you’ve just got one myopic view of that experience, and that brand…”


See more of Brads interview here:


Capturing the True Meaning of Customer Experience


How Customer Experience Impacts Financial Performance


Explore our Customer Success and Customer Experience insights, or connect with an expert to learn more about developing a world-class CX design.



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Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.


Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.


Prior to joining SBI in 2009, Matt spent eleven years leading sales and marketing teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.



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