SBI interviewed Kim Salem-Jackson, the Senior Vice President of Worldwide Field Marketing at Informatica. Informatica is the number one provider of data integration software, with over 5,000 customers. Kim has over 15 years’ experience in the discipline of field marketing.


Watch as Kim shares her experience and insights on the subject of field marketing. We will discuss how to drive revenue growth by connecting corporate marketing with the field.


It’s difficult to grow revenue faster than your industry’s growth rate and faster than your competitors. The Revenue Growth Diagnostic interactive tool will help you determine if you are likely or unlikely to make your number.


During the interview, we will discuss the impact of field marketing:

  • Segment 1: The role field marketing can and should play.
  • Segment 2: How field marketing and field sales can and should work together.
  • Segment 3: Three action steps you can take immediately to be successful with field marketing.


Informatica field marketing objectives are focused on driving pipeline and accelerating revenue growth for sales. “Working at a data company, obviously I think of my team as data-driven marketers,” Kim explains. “We really focus on return on investment; I think of my team as portfolio managers.” For every dollar spent, Kim believes it’s her job to deliver a return in the pipeline for sales. This requires her to look at several factors and build a successful road map for her team.


Enterprise organizations need Field Marketing to develop deeper relationships with customers and prospects. Watch Greg interview Kim to hear her three action steps to take immediately to execute a highly effective field marketing strategy.



Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.


He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.


Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.


He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.


Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.


He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.




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