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December 20, 2013
Top 10 Sales & Marketing Innovations of the Past 10 Years
By: Scott Gruher
This blog represents a test. Look at the top 10 innovations and ask yourself each question below. Is your team embracing each trend or fighting them?
As you go through the ten, grade yourself as a leader. Have you embraced, or been skeptical about each of them? The leaders that embrace innovation will get the next promotion. They will outpace their peers.
The Top Innovation Improvement Resources will help you improve in each area listed below. Download the tool to learn how to implement each and enable your sales team. Assign an innovation area to each person on your team. Ask them to become an expert in that category. Have them share best practices on how to become more effective with the team.
Top 10 Sales Innovations
You could argue that a couple of these existed prior to 10 years ago. They might have, but were not widely adopted. The best sales organizations have been early adopters of these innovations. They are stealing mindshare from you right now.
Top 5 Most Obsolete Sales Practices:
What do all of these tell us? With each new innovation sales is becoming less about art and more about science. Sales people should be enabled with real time information at their fingerprints. If you are still in the art world, you are falling behind.
If you fall behind the competition, it will be difficult to catch up. Innovation continues to accelerate and your competency gap is widening. Start now by downloading the Top 10 Innovation Improvement Resource Tool.
Scott joined SBI in 2010 with years of hands-on experience in sales leadership and enterprise selling. Since his arrival, he has helped dozens of organizations dramatically accelerate growth, from Fortune 10 organizations like Phillips 66 to fast-growing cloud service organizations like InfusionSoft. Scott specializes in cross-functional alignment. He helps leaders align around the growth goal and design the right processes to bring the strategy to life. His unique combination of real world experience and a pragmatic approach to problem solving have made him one of SBI’s most demanded resources.
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