This past month will have lasting implications for years to come. And what will resonate with businesses is how they chose to respond to the COVID-19 crisis. While new executive orders are put in place, and governments contemplate “opening” their states or countries again, we accept this new phase in our world’s history and begin to acclimate to our new normal.
During this time, we have seen communities strengthen, and relationships reach new heights in support of one another. At SBI, we radically changed our approach to provide our community with tools and best practices to help not just survive but thrive during the turbulence. Here are our most popular posts read by our Go-to-Market subscribers:
It can be difficult to keep up with current updates and regulations surrounding this new normal. Without knowing the full implications of how long this crisis will last, how are business leaders adapting their strategies, especially when working with customers on the front lines of the pandemic?
Milton Silva-Craig, CEO of Q-Centrix, joins Doug Bain, SBI’s Healthcare Practice Managing Director, to discuss how teams must be agile in facing our new reality.
In the midst of a crisis, making swift and sound decisions is the principal concern of executive teams — and as challenging as that is, it is only half the battle. Even the best strategy falls apart when it’s not communicated effectively, and crisis management demands a heightened level of communication that the CEO must own.
There’s no denying it – unity, connection, and community are the marquee themes in the COVID-19 business world. Navigating these current challenges has also presented the opportunity to reimagine what is possible from product offerings and new revenue streams to internal and external communication.
Jeff Ray, CEO of Brightcove, a video powerhouse company, joins us to discuss how CEOs have the potential to create unity through authentic messaging, lead teams with empathy and positive intent, and more.
Market-leading companies will ultimately shift their 2020 revenue plan to make a larger portion of the number from their existing accounts. To execute this effectively, they have to reprioritize their accounts, adjust their Go-To-Market coverage, and enable their teams to execute.
During the economic downturn, CEOs are looking for ways to drive GTM efficiencies without hampering growth. Market Leaders are executing this by transforming legacy Sales and Marketing Ops teams into a centralized Revenue Operations function and realizing higher company valuations than their peers.