Discover the most popular articles and resources for CEOs on navigating COVID-19.

This past month will have lasting implications for years to come. And what will resonate with businesses is how they chose to respond to the COVID-19 crisis. While new executive orders are put in place, and governments contemplate “opening” their states or countries again, we accept this new phase in our world’s history and begin to acclimate to our new normal.

 

During this time, we have seen communities strengthen, and relationships reach new heights in support of one another. At SBI, we radically changed our approach to provide our community with tools and best practices to help not just survive but thrive during the turbulence. Here are our most popular posts read by our Go-to-Market subscribers:

 

Podcast: A CEO’s Decision-Making Framework for Weathering the Crisis

 

It can be difficult to keep up with current updates and regulations surrounding this new normal. Without knowing the full implications of how long this crisis will last, how are business leaders adapting their strategies, especially when working with customers on the front lines of the pandemic?

 

Milton Silva-Craig, CEO of Q-Centrix, joins Doug Bain, SBI’s Healthcare Practice Managing Director, to discuss how teams must be agile in facing our new reality.

 

 

Article: During a Crisis, CEOs Should Lead Internal Communications

 

In the midst of a crisis, making swift and sound decisions is the principal concern of executive teams — and as challenging as that is, it is only half the battle. Even the best strategy falls apart when it’s not communicated effectively, and crisis management demands a heightened level of communication that the CEO must own.

 

 

 

Podcast: How CEOs Are Driving Unity and Connections During Drastic Market Disruption

 

There’s no denying it – unity, connection, and community are the marquee themes in the COVID-19 business world. Navigating these current challenges has also presented the opportunity to reimagine what is possible from product offerings and new revenue streams to internal and external communication.

 

Jeff Ray, CEO of Brightcove, a video powerhouse company, joins us to discuss how CEOs have the potential to create unity through authentic messaging, lead teams with empathy and positive intent, and more.

 

 

Article: Why a Chief Customer Officer Is the CEO’s Key to Customer Retention

 

Market-leading companies will ultimately shift their 2020 revenue plan to make a larger portion of the number from their existing accounts. To execute this effectively, they have to reprioritize their accounts, adjust their Go-To-Market coverage, and enable their teams to execute.

 

 

 

Article: Why CEOs Are Standing Up a Revenue Operations Function

 

During the economic downturn, CEOs are looking for ways to drive GTM efficiencies without hampering growth. Market Leaders are executing this by transforming legacy Sales and Marketing Ops teams into a centralized Revenue Operations function and realizing higher company valuations than their peers.

 

 

 

Discover more insights for market leaders here.

ABOUT THE AUTHOR

Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.

 

Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.

 

Prior to joining SBI in 2009, Matt spent eleven years leading sales and marketing teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.

 

 

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