Discover the most popular articles and resources read by our Marketing subscribers.

During this time, we have seen communities strengthen, and relationships reach new heights in support of one another. At SBI, we aim to provide our community with tools and best practices to help not just survive but thrive during the turbulence. Here are our most popular posts read by our marketing subscribers:

 

Article: The Market Is Uncertain, But Your Demand Gen Shouldn’t Be

 

Demand generation is the lifeblood of any sales and marketing organization. As we continue to navigate these uncertain times, we look at some strategies to help improve the number, quality, and engagement of your prospects.

 

 

 

Infographic: CMOs: Will You be Doubling-Down on Account Based Marketing

 

We’ve created the infographic below to help outline the benefits of investing in Account Based Marketing. You’ll find a mix of best practice tactics for retaining your top customers and securing top prospects. It will help you identify high-value areas where marketing can drive revenue in a time of uncertainty.

 

 

 

Article: Reallocate Budget to Strengthen Your Marketing Strategy in Today’s Environment

In B2B marketing, people still buy from people. For many CMOs, this involves in-person events, which can consume 30-40% of the budget. Although those events must be paused, you can repurpose those dollars to drive engagement in other meaningful and effective ways.

 

 

Article: Give to Give: Investing in Your Customers’ Success During a Crisis

Customers are facing new challenges or prioritizing long-standing ones. By understanding what those needs are and doing what you can do to genuinely and authentically help, you can help them be successful and cultivate stronger relationships.

 

 

 

Infographic: How CMOs Are Reallocating Marketing Budget

 

We have entered into a new age of marketing as the COVID-19 Pandemic continues to impact businesses. The strategy proposed for 2020 no longer includes face to face events that had already been budgeted for. Agile marketing leaders are now reallocating their budget into 5 key areas.

 

 

 

Discover more insights for marketing leaders here.

ABOUT THE AUTHOR

Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.

 

Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.

 

Prior to joining SBI in 2009, Matt spent eleven years leading sales and marketing teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.

 

 

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