During this time, we have seen communities strengthen, and relationships reach new heights in support of one another. At SBI, we aim to provide our community with tools and best practices to help not just survive but thrive during the turbulence. Here are our most popular posts read by our marketing subscribers:
Demand generation is the lifeblood of any sales and marketing organization. As we continue to navigate these uncertain times, we look at some strategies to help improve the number, quality, and engagement of your prospects.
We’ve created the infographic below to help outline the benefits of investing in Account Based Marketing. You’ll find a mix of best practice tactics for retaining your top customers and securing top prospects. It will help you identify high-value areas where marketing can drive revenue in a time of uncertainty.
In B2B marketing, people still buy from people. For many CMOs, this involves in-person events, which can consume 30-40% of the budget. Although those events must be paused, you can repurpose those dollars to drive engagement in other meaningful and effective ways.
Customers are facing new challenges or prioritizing long-standing ones. By understanding what those needs are and doing what you can do to genuinely and authentically help, you can help them be successful and cultivate stronger relationships.