See what your peers are reading — the most popular articles viewed by our Go-to-Market subscribers.

Here are the most popular posts read by our Go-to-Market subscribers.


Article: Top Priorities for CEOs in 2021


Regardless of how CEOs were prepped and ready to take on 2020, nobody had a crystal ball to see the chain of events and impact that occurred. In 2021, companies and employees rely more on leadership than ever before, especially from the CEO. The relationship is reciprocal, though, and CEOs are reliant on their teams to execute. SBI spent quality time with market-leading CEOs in the fall to understand how they are preparing themselves and leading their teams into 2021.



Podcast: A Proven Planning Framework From Market-Leading CEOs


On today’s show, Chethan Sharma, Senior Managing Director and CEO Practice Leader at SBI, joins us to share key constructs that market-leading CEOs are using to build the 2021 plan.




Article: The Impact of Your Digital Evolution on Your Customer Acquisition Cost


In an age where cost is at the forefront of every CEO’s mind, they often look towards major sales line items such as salaries, bonuses, and overhead as primary cost levers. A good CEO will have gross/net margins, COGS as a percent of revenue, and operating ratios at the ready, but a great CEO can discuss in-depth their organization’s Customer Acquisition Cost.




Podcast: The Future of Wholesale Distribution


Grant Dismore, EVP and Chief Strategy Officer at Interstate Batteries, joins SBI Managing Director Tony Erickson to discuss the macro trends that are forcing B2B and B2C companies to adapt or die.




Podcast: How CEOs of Tech-Enabled Services Accelerate in a Downturn


Tony Erickson, SBI Managing Director, joins us to discuss how the industry has handled this severe disruption and what market leaders are doing differently to outpace their competition.




Discover more insights for market leaders here.


Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.


Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.


Prior to joining SBI in 2009, Matt spent eleven years leading sales and marketing teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.



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