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Regardless of how CEOs were prepped and ready to take on 2020, nobody had a crystal ball to see the chain of events and impact that occurred. In 2021, companies and employees rely more on leadership than ever before, especially from the CEO. The relationship is reciprocal, though, and CEOs are reliant on their teams to execute. SBI spent quality time with market-leading CEOs in the fall to understand how they are preparing themselves and leading their teams into 2021.
On today’s show, Chethan Sharma, Senior Managing Director and CEO Practice Leader at SBI, joins us to share key constructs that market-leading CEOs are using to build the 2021 plan.
In an age where cost is at the forefront of every CEO’s mind, they often look towards major sales line items such as salaries, bonuses, and overhead as primary cost levers. A good CEO will have gross/net margins, COGS as a percent of revenue, and operating ratios at the ready, but a great CEO can discuss in-depth their organization’s Customer Acquisition Cost.
Grant Dismore, EVP and Chief Strategy Officer at Interstate Batteries, joins SBI Managing Director Tony Erickson to discuss the macro trends that are forcing B2B and B2C companies to adapt or die.