Here are the most popular posts read by our Go-to-Market subscribers.
Over the past 20 years, and especially in the last decade, Customer Success has gone from a key differentiator for a few forward-thinking software players to a truly critical component of any aspiring market leader’s revenue engine. While the value of CS to long-term revenue growth is rarely questioned today, how to organize CS—and specifically how centralized a function it should be—remains a question. For CEOs focused on maximizing customer retention, cross-sell, and up-sell, CS organization model decisions can be critical to achieving the company’s revenue growth goals.
Brad Christian, Chief Customer Officer at Conversity, joins us to discuss how they have helped companies connect with customers in a virtual world while maintaining the personalization of in-person experiences.
Over the past year, a significant change has affected the sales process in every company. Buyer behavior has changed dramatically, and all industries have been affected. Agile evolution of the digital strategy is more important than ever. In this article, we talk about a few ways to think about the digital evolution of your Go-To-Market, and a 3 step process that is simple, logical, and beneficial as a guide for 2021.
In this show, our esteemed panel shares their respective journeys that led them to their current positions and the active role they play in fighting against gender bias and inequities today.
Although 2020 is behind us, new logo acquisition still lags behind pre-pandemic levels. To combat this challenge, the top 10% of accelerating CEOs have led a surgical pursuit of their install base to capture additional wallet share. They do so by thinking beyond their traditional sales process and reimagining how their organization activates the fact base, coverage, and buying centers. Learn how market leaders execute a back-to-base strategy in this 3-minute video.