Here are the most popular posts read by our Go-to-Market subscribers.
Customer Success (CS) and Customer Experience (CX) are intertwined and critical for revenue growth. Yet, many CEOs struggle to differentiate the two concepts and draw a hard line from either a CX initiative or a CS initiative to revenue growth. Often, companies are doing many of the right things but quantifying impact with the wrong key performance indicators (KPIs). Measure what matters to monetize the Customer Experience.
It is no secret that your commercial model in 2020 has evolved dramatically to what it is today and will continue to change to meet the demands of your customers and employees. As CEO, are you equipped to keep up? Learn how market-leading companies think differently to advance their commercial model in 2021.
CEOs often get lost in data while trying to decide what’s working, if there is too much, or if it’s even correct. But even great data is moot if not activated properly across commercial functions. Mike Dickerson, CEO of ClickDimensions, joins us to discuss how CEOs should be thinking about their data and the processes that go with it. By owning the data, CEOs will not only have clearer visibility into the complete operation but also a unified fact base to run an unmatched commercial strategy.
How will you reach your revenue goals this year? Will you go after new logos, expand into new markets, or will you double down to retain and grow your current accounts? Or perhaps you are still struggling with the challenges from 2020. SBI has surveyed dozens of market-leading executives over the last year to identify what they have done differently to thrive in 2021—here is what they said.
Many CEOs are attempting to get their organization’s overall health back on track since last year’s disruption. In doing so, market-leading organizations consider the following 5 tenets of revenue growth in 2021. Watch this video for a quick summary of how to accelerate past your competition.