See what your peers are reading — the most popular articles viewed by our Go-to-Market subscribers.

Here are the most popular posts read by our Go-to-Market subscribers.

 

Article: 81% of CEOs Are Competing on Customer Experience — Are You?

 

Customer Success (CS) and Customer Experience (CX) are intertwined and critical for revenue growth. Yet, many CEOs struggle to differentiate the two concepts and draw a hard line from either a CX initiative or a CS initiative to revenue growth. Often, companies are doing many of the right things but quantifying impact with the wrong key performance indicators (KPIs). Measure what matters to monetize the Customer Experience.

 

 

Video: The Evolution of the Commercial Model

 

It is no secret that your commercial model in 2020 has evolved dramatically to what it is today and will continue to change to meet the demands of your customers and employees. As CEO, are you equipped to keep up? Learn how market-leading companies think differently to advance their commercial model in 2021.

 

 

Podcast: What Every CEO Should Know About Their Data and Why They Should Care

 

CEOs often get lost in data while trying to decide what’s working, if there is too much, or if it’s even correct. But even great data is moot if not activated properly across commercial functions. Mike Dickerson, CEO of ClickDimensions, joins us to discuss how CEOs should be thinking about their data and the processes that go with it. By owning the data, CEOs will not only have clearer visibility into the complete operation but also a unified fact base to run an unmatched commercial strategy.

 

 

Article: 5 Ways Market leaders Are Driving Growth in 2021

 

How will you reach your revenue goals this year? Will you go after new logos, expand into new markets, or will you double down to retain and grow your current accounts? Or perhaps you are still struggling with the challenges from 2020. SBI has surveyed dozens of market-leading executives over the last year to identify what they have done differently to thrive in 2021—here is what they said.

 

 

Video: 5 Keys to Accelerating Your Commercial Model in 2021

 

Many CEOs are attempting to get their organization’s overall health back on track since last year’s disruption. In doing so, market-leading organizations consider the following 5 tenets of revenue growth in 2021. Watch this video for a quick summary of how to accelerate past your competition.

 


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ABOUT THE AUTHOR

Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.

 

Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.

 

Prior to joining SBI in 2009, Matt spent eleven years leading sales and marketing teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.

 

 

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