See what your peers are reading — the most popular articles viewed by our Marketing subscribers.
Here are the most popular posts read by our Marketing subscribers…
Article: How Leading CMOs Build Teams That Make the Number
You want T-Shaped Marketers on your team, and you get them through thoughtful consideration of your employee experience and talent planning. Good employee experience begins with a strategic plan that outlines the things your company must do to effectively assess, recruit, onboard, develop, and retain a team of A-Player talent.
Podcast: How a Marketing Leader Relentlessly Drives Alignment With Sales
Lori Christiansen, VP of Marketing at Motus, joins SBI Managing Director, Tony Erickson, to discuss how market-leading companies drive alignment between sales and marketing to accelerate revenue growth.
Article: Why More CMOs Are Scaling ABM Investments in 2021
Marketing leaders will be doubling down on ABM in 2021. Understanding how to evaluate and where to scale their investments, from Identification of the right accounts to execution and optimization, will be critical to hitting their number in 2021.
How a Revenue Marketing Strategy Makes the Case for Marketing’s Budget
A well-constructed Revenue Marketing Strategy helps to elevate the role that a Marketing leader plays in his or her organization. By connecting those Marketing activities that map directly to the business’s annual revenue plan, this strategy sits at the intersection of all revenue-generating areas of the company. A Revenue Marketing Strategy makes the business case for Marketing, providing a detailed justification for Marketing spend from a few different perspectives.
How Leading CMOs Develop a Strong Messaging Architecture
