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You want T-Shaped Marketers on your team, and you get them through thoughtful consideration of your employee experience and talent planning. Good employee experience begins with a strategic plan that outlines the things your company must do to effectively assess, recruit, onboard, develop, and retain a team of A-Player talent.
Lori Christiansen, VP of Marketing at Motus, joins SBI Managing Director, Tony Erickson, to discuss how market-leading companies drive alignment between sales and marketing to accelerate revenue growth.
Marketing leaders will be doubling down on ABM in 2021. Understanding how to evaluate and where to scale their investments, from Identification of the right accounts to execution and optimization, will be critical to hitting their number in 2021.
A well-constructed Revenue Marketing Strategy helps to elevate the role that a Marketing leader plays in his or her organization. By connecting those Marketing activities that map directly to the business’s annual revenue plan, this strategy sits at the intersection of all revenue-generating areas of the company. A Revenue Marketing Strategy makes the business case for Marketing, providing a detailed justification for Marketing spend from a few different perspectives.