See what your peers are reading — the most popular articles viewed by our Marketing subscribers.

Here are the most popular posts read by our Marketing subscribers…

 

Article: How Leading CMOs Build Teams That Make the Number

 

You want T-Shaped Marketers on your team, and you get them through thoughtful consideration of your employee experience and talent planning. Good employee experience begins with a strategic plan that outlines the things your company must do to effectively assess, recruit, onboard, develop, and retain a team of A-Player talent.

 

 

 

Podcast: How a Marketing Leader Relentlessly Drives Alignment With Sales

 

Lori Christiansen, VP of Marketing at Motus, joins SBI Managing Director, Tony Erickson, to discuss how market-leading companies drive alignment between sales and marketing to accelerate revenue growth.

 

 

 

Article: Why More CMOs Are Scaling ABM Investments in 2021

 

Marketing leaders will be doubling down on ABM in 2021. Understanding how to evaluate and where to scale their investments, from Identification of the right accounts to execution and optimization, will be critical to hitting their number in 2021.

 

 

 

How a Revenue Marketing Strategy Makes the Case for Marketing’s Budget

 

A well-constructed Revenue Marketing Strategy helps to elevate the role that a Marketing leader plays in his or her organization. By connecting those Marketing activities that map directly to the business’s annual revenue plan, this strategy sits at the intersection of all revenue-generating areas of the company. A Revenue Marketing Strategy makes the business case for Marketing, providing a detailed justification for Marketing spend from a few different perspectives.

 

 

How Leading CMOs Develop a Strong Messaging Architecture

 

The difference between connecting with a prospect and losing a deal is sometimes all in the wording. A tactical messaging architecture provides a critical tool to the sales team to deliver a message that resonates with the prospects. This blog post is meant to help guide you through the process of developing a best-in-class product-centric messaging architecture.

 

 

 

ABOUT THE AUTHOR

Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 
BIO
ALL PEOPLE

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.

 

Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.

 

Prior to joining SBI in 2009, Matt spent eleven years leading sales and marketing teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.

 

 

Read full bio >