See what your peers are reading — the most popular articles viewed by our Sales subscribers.

Here are the most popular posts read by our Sales subscribers…


Article: The 5 P’s of Sales Talent Motivation and Retention


Motivating personnel in 2021 will be the most difficult challenge corporate executives and sales leaders face in their careers. Do you know what the top motivators are for the front-line personnel? In this post we review how to motivate and retain top talent.



Article: A New Rep Profile: How Sales Leaders Are Evolving A-Players in 2021


What defines an A-player rep today? Many sales leaders grapple with this question regularly in our new virtual world. The past year has shifted A-Players’ approach to managing relationships and closing business. There are implications for you as a sales leader to understand what has changed and hire accordingly.




Infographic: New Research Reveals How B2B Sales Professionals Harness the Power of Conversational Sales


New research from Drift, SBI, and Heinz Marketing explores the digital transformation of sales and the impacts of conversational selling on sales productivity, effectiveness, and revenue. View the key findings and access the full report here.





Article: How CROs Gain Support from a Private Equity Backed Board


Many CROs don’t speak the same language as their financially oriented private equity owners. As a result, they struggle to forge board support around their annual strategy. To ensure you don’t fall victim to common mistakes in communicating your Go-To-Market plan to the board, follow this six-step guide.



Article: 3 Data-Driven Steps to Increase the Diversity of Your Salesforce


America is a melting pot—but is your sales team? Creating a diverse salesforce doesn’t have to be an unattainable goal shrouded in mystery with a sprinkle of good intentions. Use data-driven steps to outline a plan of action to create a salesforce that reflects (and understands!) your customer better than the competition.



Discover more insights for sales leaders here.


Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.


Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.


Prior to joining SBI in 2009, Matt spent eleven years leading sales and marketing teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.



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