Chief Marketing Officer demonstrates how she transformed a marketing org to generate a successful exit outcome.

Andrea Brody - Chief Marketing Officer for BravoSolution

 

Joining us for today’s show is Andrea Brody, the Chief Marketing Officer for BravoSolution. Andrea is one of the top B2B revenue generating marketing leaders with a passion for building brands. Andrea has a great story to share with you about how she transformed the marketing team to help her company achieve a successful exit strategy. 

 

Matt and Andrea leverage the How to Make Your Number in 2018 Workbook to share emerging best practices. Access SBI’s How to Make Your Number in 2018 PDF Workbook and flip to the Marketing Strategy section found on pages 236 – 337.

 

Today we are going to demonstrate how a chief marketing officer transformed a marketing org to generate a successful exit outcome. Andrea is uniquely qualified to speak on this topic with proven experience in product management and B2B revenue generation marketing. 

 

In the first segment of the program we discuss the scenario and exit outcome the leadership team was striving to achieve.  Andrea explains how she as the marketing leader at BravoSolution assessed the marketing function and put her team in a position to support the desired outcome.

 

What’s interesting in the dialogue is to hear how the marketing strategy changed as the company transitioned from year 1, to year 2, and then onto year 3. 

 

In the second segment of the show, Andrea explains the importance of budget planning for each year.  The budget needs to match the strategy as it evolves year to year.  In addition, we discuss how the key metrics evolved as we the years progressed, and the maturity of the marketing team grew.

 

We wrap up the show with Andrea sharing how she transformed the marketing organization to generate a successful exit outcome. We will use the outline of Situation> Opportunity> and Results as a framework to share your story with the audience.

 

As you assess your team, we have a resource to give you a head start.  Here is an interactive tool to test and rate your Marketing Strategy against SBI’s emerging best practices.

 

ABOUT THE AUTHOR

Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.

 

Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.

 

Prior joining SBI in 2009, Matt spent eleven years leading sales and marketing team teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.

 

 

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