On the twelfth day of Christmas my Sales & Marketing Effectiveness firm sent to me:


Twelve board of directors drumming,


Eleven sales regions piping past quota,


Ten new major accounts a-leaping,


Nine regional sales VP’s dancing,


Eight lead nurture campaigns a-milking,


Seven buyer personas mapped a-swimming to the sale process,
Six digit bonus a-laying,


Five golden content marketing campaigns generating leads,


Four qualified leads a day from calling lead generation reps,


Three sales operations hens orchestrating ideal size & structure,


Two months from turtle dove to ramped sales reps,


And a fantastic 2012 where I met my number


twelve days of lead gen christmas



Here is the original classic; On the first day of Christmas by true love sent to me:12 Drummers Drumming11 Pipers Piping10 Lords a Leaping9 Ladies Dancing8 Maids a milking7 Swans a swimming6 Geese a laying5 Golding Rings4 Calling Birds3 French Hens 2 Turtle Doves And a Partridge in a Pear Tree


Vince Koehler

Help clients drive a strong marketing return on investment.

Prior to SBI, Vince served as the head of marketing for Integer and led e-commerce Agency of Record account teams at VML, a full service digital marketing agency. During his tenure, VML became a market leader, growing from 72 to more than 700 employees. Prior to VML, Vince was the President of Propeller Interactive, a digital marketing agency with clients such as Koch & Sprint.

Vince was the primary author of the latest SBI Magazine focused on Revenue attribution. Marketers are always looking for ways to demonstrate that their investments are connected to revenue generation. Attribution modeling is a data-driven approach to measure the monetary impact on lead conversion, opportunity creation, and revenue generation. To see how revenue attribution fits into your overall marketing strategy, download our SBI Magazine Special Issue: Revenue Attribution.

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