On the twelfth day of Christmas my Sales & Marketing Effectiveness firm sent to me:

 

Twelve board of directors drumming,

 

Eleven sales regions piping past quota,

 

Ten new major accounts a-leaping,

 

Nine regional sales VP’s dancing,

 

Eight lead nurture campaigns a-milking,

 

Seven buyer personas mapped a-swimming to the sale process,
Six digit bonus a-laying,

 

Five golden content marketing campaigns generating leads,

 

Four qualified leads a day from calling lead generation reps,

 

Three sales operations hens orchestrating ideal size & structure,

 

Two months from turtle dove to ramped sales reps,

 

And a fantastic 2012 where I met my number

 

twelve days of lead gen christmas

 

 

Here is the original classic; On the first day of Christmas by true love sent to me:12 Drummers Drumming11 Pipers Piping10 Lords a Leaping9 Ladies Dancing8 Maids a milking7 Swans a swimming6 Geese a laying5 Golding Rings4 Calling Birds3 French Hens 2 Turtle Doves And a Partridge in a Pear Tree

ABOUT THE AUTHOR

Vince Koehler

Brings deep marketing expertise to help clients make brands successful and drive strong marketing return on investment.
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Prior to SBI, Vince served as the VP of Marketing for Integer and led e-commerce Agency of Record account teams at VML, a full service digital marketing agency. During his tenure, VML became a market leader, growing from 72 to more than 700 employees. Prior to VML, Vince was the President of Propeller Interactive, a digital marketing agency with clients such as Koch & Sprint.

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