On the twelfth day of Christmas my Sales & Marketing Effectiveness firm sent to me:


Twelve board of directors drumming,


Eleven sales regions piping past quota,


Ten new major accounts a-leaping,


Nine regional sales VP’s dancing,


Eight lead nurture campaigns a-milking,


Seven buyer personas mapped a-swimming to the sale process,
Six digit bonus a-laying,


Five golden content marketing campaigns generating leads,


Four qualified leads a day from calling lead generation reps,


Three sales operations hens orchestrating ideal size & structure,


Two months from turtle dove to ramped sales reps,


And a fantastic 2012 where I met my number


twelve days of lead gen christmas



Here is the original classic; On the first day of Christmas by true love sent to me:12 Drummers Drumming11 Pipers Piping10 Lords a Leaping9 Ladies Dancing8 Maids a milking7 Swans a swimming6 Geese a laying5 Golding Rings4 Calling Birds3 French Hens 2 Turtle Doves And a Partridge in a Pear Tree


Vince Koehler

Brings deep marketing expertise to help clients make brands successful and drive strong marketing return on investment.

Prior to SBI, Vince served as the VP of Marketing for Integer and led e-commerce Agency of Record account teams at VML, a full service digital marketing agency. During his tenure, VML became a market leader, growing from 72 to more than 700 employees. Prior to VML, Vince was the President of Propeller Interactive, a digital marketing agency with clients such as Koch & Sprint.

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