Many sales and marketing leaders struggle with big data. Specifically, how can you get the right data and leverage it to gain strategic alignment with your peers to achieve your revenue growth objectives? Listen here as my colleague Scott Gruher and I discuss big data, and how to use it to your advantage.


During our discussion, we will touch on topics such as:


  • What is big data exactly? What is it good for, and why do so many companies struggle with it?
  • What are the common mistakes sales makes in regards to big data?
  • What are the impacts of strategic alignment across the organization?
  • How can you develop a data plan that sets you apart from your competitors?


Some of the top organizations are enjoying the benefits of understanding big data. If you want to join them, listen to this episode. We will explain how to use big data effectively to achieve results.