podcast | May 23, 2016
Using Rapid Sequential Phase Gating in a Product Launch
This week on the SBI Sales and Marketing podcast, we discuss how to conduct a successful product launch with Andrew Wright, vice president of design at Cypress Semiconductor. Cypress has 3,500 employees, and does approximately $1.5 billion in annual sales. Andrew is responsible for bringing a new business from concept to profitability and owns the global P & L for all design activity.
During the interview, Andrew will answer questions such as:
Listen here as Andy explains both launch planning, and execution. Many organizations have aggressive growth targets, and a portion of this is tied to the release of new products. If the launch of new products is not successful, you will miss your number. Instead, listen to Andy’s advice to plan and execute a successful new product launch.
The following is very much based on a true story – a sad but true story from early 2019. In a ...
There are many challenges B2B companies must overcome when trying to make the transition from produc...
Making the transition from being a product provider to a platform provider is a difficult task for m...
SBI TV episodes bring you Sales and Marketing insights from B2B industry thought leaders and growth experts, on topics like product, pricing, customer experience and success, and go to market. Catch up on new and previous episodes here.