This week on the SBI Sales and Marketing podcast, we discuss how to conduct a successful product launch with Andrew Wright, vice president of design at Cypress Semiconductor. Cypress has 3,500 employees, and does approximately $1.5 billion in annual sales. Andrew is responsible for bringing a new business from concept to profitability and owns the global P & L for all design activity.  


During the interview, Andrew will answer questions such as:


  • How should you determine your new product launch goals?
  • How do you ready the entire organization for the launch?
  • Where does sales enablement live, and who should own it?
  • How should you measure the success, or failure, of the launch?


Listen here as Andy explains both launch planning, and execution. Many organizations have aggressive growth targets, and a portion of this is tied to the release of new products. If the launch of new products is not successful, you will miss your number. Instead, listen to Andy’s advice to plan and execute a successful new product launch.


Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.


He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.


Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.


He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.


Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.


He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.




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