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September 7, 2014
What Did 700 Executives Say About B2B Marketing Strategy?
By: John Staples
The right marketing strategy provides:
Are you performing at this level?
Your path to the right marketing strategy starts now. First, confirm if you’re on track and where your gaps exist. Invest a few minutes of your time here.
The 29% of B2B CMO’s that have the right marketing strategy enjoy income at least 27% higher than the other 71%. What does having the right marketing strategy look like? Click here, grab a coffee, beer, or glass of wine and read SBI’s 8th Annual Research Report. At the end, you may be patting yourself on the back. Or like most CMOs you’ll identify gaps or gulfs in your marketing strategy. Either way you win.
If you want to schedule a more detailed 90 minute review click here and we’ll walk you through the report 1-1.
B2B Marketing Strategy Definition:
Here’s how best-in-class marketing leaders defined marketing strategy:
The above definitions may seem straight forward to you, but we were surprised at how much confusion was around the term Marketing Strategy. Our research indicated that 71% of marketing leaders had the wrong marketing strategy.
Reasons CMOs had the Wrong Marketing Strategy:
Getting Started
Start by reading the How To Increase Marketing’s Contribution To 2015 Revenue Report. After reading the report you’re ready to develop or update your marketing strategy. The report provides structure for you to properly sequence your execution plan. If you’re interested in reviewing the report in more detail schedule a 90 minute 1-1 review here.
If you have any other questions, connect with me via a LinkedIn Inmail.
John is the global leader of SBI’s account management business unit. As such, he and his team help clients across 19 verticals drive top line growth and operational efficiency in sales and marketing.
John’s marketing, sales and product expertise span a multichannel strategic approach. He has an unyielding focus on strategic and key account development, which enables strategic alignment between all functional team members in order to reduce acquisition cost and increase lifetime value.
His broad experience in sales, marketing, product and engineering allows him to bring a unique problem solving approach to his team and clients. As he has discovered through decades of experience, clients are often distracted by the symptoms of a larger problem and overlook the root cause of it.
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© 2018 Sales Benchmark Index (SBI), B.V.
A Business Strategy Consulting Company
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Amsterdam, The Netherlands
1072JA